巴哈姆特魔獸世界版提供線上的使用者便捷的遊戲資訊與知識分享管道，在此線上虛擬討論區分享他們的所知，都會耗費個人的時間與精神，而加編的內容若是自己擁有、專屬的知識，一旦編寫在此討論區上，所有人都能獲取該知識，然而提供此內容的發文者，可能並無法獲得任何金錢面的效益回饋，究竟是什麼原因使版上的成員願意在巴哈姆特魔獸世界版上進行資訊分享行為？本研究以巴哈姆特魔獸世界版為例，期望了解巴哈姆特魔獸世界版上的成員資訊分享行為模式、其成員在巴哈姆特魔獸世界版上的社會網絡、以及了解其成員參與資訊分享的動機。本研究採用質化研究，以巴哈姆特魔獸世界版為研究場域，其成員為研究對象，透過半結構式訪談法、參與觀察法、以及實物分析法等方式蒐集資料，作為本研究資料分析之依據。
透過研究結果，本研究發現巴哈成員在資訊分享動機方面，較多因態度、渴望學習、以及經驗傳承現象，而影響其資訊分享行為；而成員於巴哈姆特魔獸世界版上的社會網絡結構方面，多呈現弱連結的現象，在資訊分享過程中的資訊提供者與資訊接受者之間亦多為弱連結，連結程度為次、強者會優先選擇其他的即時通訊工具；在巴哈姆特魔獸世界版上成員資訊分享行為的模式方面，本研究歸納有兩種主要線上的資訊分享行為生命週期，分別為「分支型」與「循環型」，分支型的生命週期其資訊分享行為的功能性較多但互動性較少，內容包含較廣；而在循環型的生命週期中，資訊分享行為的互動性較多但功能性較少，內容包含較為單一。
本研究建議在管理遊戲虛擬社群的討論區，可針對不同類型的資訊分享行為做不同決策推廣的參考。

The virtual communities provide online users a more convenient channels of information and knowledge sharing. Sharing what they know in this virtual communities will spend personal time and energy but gain no monetary reward to these contributors. What are the reasons that they are willing to share their information? The study focus on the Bahamut case of world of Warcraft to know the member’s information sharing behavior model, their social network in the virtual community, and their motivation for participation in the information sharing. The study takes Bahamut of world of Warcraft as the case. It is conducted with qualitative research by using semi-structured interview, participant observation, and documental analysis to collect necessary research information to analyses.
Through this research, we can find that Bahamut members of their information sharing motivation are attitude, eager to learn, and experience. In the aspect of social network structure in the virtual community, most ties are weak ties and the connection between information giver and taker in the process of information sharing are also weak ties. The study shows two kinds of online information sharing behavior model, namely the “branched” and “recycling”. Branch-based life cycle of their information sharing behavior shows more functional but less interactive, contains a wide. Recycling life cycle of their information sharing behavior shows more interactive but less functional, contains a single track. This study suggests effective concept of reference for different types of information sharing behavior to encourage the community itself to maintain the wisdom continue to grow as time.

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