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Author: 姜至宸
Chiang, Chih-Cheng
Thesis Title: 消費者愛用OTA嗎? 消費價值理論和創新抵制理論的應用
What is your preference? Exploring Consumer Value and Innovation Resistance towards Online Travel Agencies
Advisor: 方進義
Fang, Chin-Yi
Committee: 翁振益
Wong, Jehn-Yih
裘家寧
Chiu, Chia-Ning
方進義
Fang, Chin-Yi
Approval Date: 2021/08/25
Degree: 碩士
Master
Department: 運動休閒與餐旅管理研究所
Graduate Institute of Sport, Leisure and Hospitality Management
Thesis Publication Year: 2021
Academic Year: 109
Language: 英文
Number of pages: 107
Research Methods: 調查研究
DOI URL: http://doi.org/10.6345/NTNU202101392
Thesis Type: Academic thesis/ dissertation
Reference times: Clicks: 177Downloads: 0
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