Author: |
姜至宸 Chiang, Chih-Cheng |
---|---|
Thesis Title: |
消費者愛用OTA嗎? 消費價值理論和創新抵制理論的應用 What is your preference? Exploring Consumer Value and Innovation Resistance towards Online Travel Agencies |
Advisor: |
方進義
Fang, Chin-Yi |
Committee: |
翁振益
Wong, Jehn-Yih 裘家寧 Chiu, Chia-Ning 方進義 Fang, Chin-Yi |
Approval Date: | 2021/08/25 |
Degree: |
碩士 Master |
Department: |
運動休閒與餐旅管理研究所 Graduate Institute of Sport, Leisure and Hospitality Management |
Thesis Publication Year: | 2021 |
Academic Year: | 109 |
Language: | 英文 |
Number of pages: | 107 |
Research Methods: | 調查研究 |
DOI URL: | http://doi.org/10.6345/NTNU202101392 |
Thesis Type: | Academic thesis/ dissertation |
Reference times: | Clicks: 177 Downloads: 0 |
Share: |
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