Author: |
葉瑜珍 YEH YU CHEN |
---|---|
Thesis Title: |
百貨公司主題展的消費者口碑與再訪意願影響機制之研究 A Study on the Influence Mechanism of Consumer Word-of-Mouth and Revisit Intention for Department Store Theme Exhibitions |
Advisor: |
周世玉
Chou, Shih-Yu |
Committee: |
周世玉
Chou, Shih-Yu 蔡明志 TSAI, MING-CHIH 施人英 SHIH, JEN-YING |
Approval Date: | 2024/05/02 |
Degree: |
碩士 Master |
Department: |
國際時尚高階管理碩士在職專班 Executive Master of Business Administration Program in Global Fashion |
Thesis Publication Year: | 2024 |
Academic Year: | 113 |
Language: | 中文 |
Number of pages: | 48 |
Research Methods: | 調查研究 、 個案研究法 、 主題分析 、 實務經驗 |
DOI URL: | http://doi.org/10.6345/NTNU202401951 |
Thesis Type: | Academic thesis/ dissertation |
Reference times: | Clicks: 165 Downloads: 0 |
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