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Author: 葉瑜珍
YEH YU CHEN
Thesis Title: 百貨公司主題展的消費者口碑與再訪意願影響機制之研究
A Study on the Influence Mechanism of Consumer Word-of-Mouth and Revisit Intention for Department Store Theme Exhibitions
Advisor: 周世玉
Chou, Shih-Yu
Committee: 周世玉
Chou, Shih-Yu
蔡明志
TSAI, MING-CHIH
施人英
SHIH, JEN-YING
Approval Date: 2024/05/02
Degree: 碩士
Master
Department: 國際時尚高階管理碩士在職專班
Executive Master of Business Administration Program in Global Fashion
Thesis Publication Year: 2024
Academic Year: 113
Language: 中文
Number of pages: 48
Research Methods: 調查研究個案研究法主題分析實務經驗
DOI URL: http://doi.org/10.6345/NTNU202401951
Thesis Type: Academic thesis/ dissertation
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