本研究旨在探討運動服務業員工的主動性人格、組織識別系統知覺、職業幸福感與團隊凝聚力間的關係。研究對象為舞動陽光有限公司正職員工，共計320人。研究方法採用問卷調查，透過內部一致性信度分析、描述性分析、獨立樣本t檢定、單因子變異數分析、雪費事後比較法、皮爾森積差相關分析及多元迴歸分析進行統計分析。研究結果顯示，運動服務業員工的主動性人格與組織識別系統知覺、職業幸福感及團隊凝聚力之間均呈現顯著正相關。具體而言，主動性人格分別與組織識別系統知覺和團隊凝聚力呈現中度正相關，與生活幸福感、心理幸福感及工作幸福感均呈現顯著正相關，其中與心理幸福感的相關性最高。組織識別系統知覺與生活幸福感、心理幸福感及工作幸福感均呈現正相關，其中與工作幸福感的相關性較高，不同職位的員工在組織識別系統知覺上存在顯著差異，擔任主管職的員工對組織識別系統知覺的認同度較高。職業幸福感的三個構面 (生活幸福感、心理幸福感和工作幸福感) 之間均呈現高度正相關，顯示這三個構面互相影響且關聯緊密。職業幸福感與團隊凝聚力的相關性表明，員工的幸福感能促進更強的團隊合作和支持感。提升員工的主動性人格和組織識別系統知覺，可以有效促進其職業幸福感和團隊凝聚力，從而提升整體工作效率和員工滿意度。本研究建議企業應將主動性人格列為員工徵選評比項目，並通過培訓提升員工工作主動性。此外，企業應加強組織識別系統的導入、教育訓練及持續溝通，提升員工對企業目標、價值觀和文化的認同感，並提供更多支持和資源以提升員工的職業幸福感，從而促進團隊凝聚力。

This study aims to explore the relationships between Proactive Personality, Perception of Corporate Identity System, Employee Well-being, and Group Cohesion among employees in the sports service industry. The research subjects were over 350 full-time employees of Wave Sunshine co., Ltd. The research method utilized a questionnaire survey, and statistical analyses were conducted through internal consistency reliability analysis, descriptive analysis, independent sample t-test, one-way ANOVA, Scheffé post hoc comparison, Pearson product-moment correlation analysis, and multiple regression analysis. The results showed that Proactive Personality among employees in the sports service industry is significantly positively correlated with Perception of Corporate Identity System, Employee Well-being, and Group Cohesion. Specifically, Proactive Personality is moderately positively correlated with Perception of Corporate Identity System, and significantly positively correlated with life satisfaction, psychological well-being, and job satisfaction, with the strongest correlation being with psychological well-being. Additionally, Proactive Personality is moderately positively correlated with Group Cohesion. Perception of Corporate Identity System is positively correlated with life satisfaction, psychological well-being, and job satisfaction, with the highest correlation being with job satisfaction. There is a significant difference in Perception of Corporate Identity System across different job positions, with managerial employees showing higher identification with the organization. The three dimensions of Employee Well-being (life satisfaction, psychological well-being, and job satisfaction) are highly interrelated, indicating mutual influence and strong connections. The correlation between Employee Well-being and Group Cohesion suggests that employee happiness can foster stronger team cooperation and support. Enhancing employees’ Proactive Personality and Perception of Corporate Identity System can effectively improve their Employee Well-being and Group Cohesion, thereby increasing overall work efficiency and employee satisfaction. Based on these results, this study recommends that companies should consider Proactive Personality as a criterion in employee selection and evaluation, and enhance employees’ proactivity through training and development programs. Furthermore, companies should strengthen the implementation of Corporate Identity Systems, provide education and ongoing communication, and increase employees’ recognition of the company’s goals, values, and culture. Providing more support and resources to enhance employees’ Employee Well-being can also promote Group Cohesion.

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