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研究生: 康靖玉
Kang, Jing Yu
論文名稱: 探討建置時尚服飾業C2B精準資料庫之研究
Research of Constructing a Consumer - Oriented Precise Database of Fashion Closthing
指導教授: 張佳榮
Chang, Chia-Jung
口試委員: 劉素娟
Liu, Su-Chuan
鄒蘊欣
Chou, Yu-Hsin
張佳榮
Chang, Chia-Jung
口試日期: 2022/05/25
學位類別: 碩士
Master
系所名稱: 國際時尚高階管理碩士在職專班
Executive Master of Business Administration Program in Global Fashion
論文出版年: 2022
畢業學年度: 110
語文別: 中文
論文頁數: 41
中文關鍵詞: 資料庫流行服飾服飾設計C2B數據分析
英文關鍵詞: Database, Fashion, Clothing Design, C2B(Consumer-Oriented), Data Analysis
研究方法: 半結構式訪談法
DOI URL: http://doi.org/10.6345/NTNU202200630
論文種類: 學術論文
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  • 摘要 ............................................................................................................................... ii Abstract ......................................................................................................................... iv 第一章 緒論 ................................................................................................................. 1 第一節、研究背景與動機 ........................................................................................ 1 第二節、研究目的與問題 ........................................................................................ 5 第三節、研究流程 .................................................................................................... 6 第二章 文獻探討 .......................................................................................................... 7 第一節、時尚服裝產業經營現況 ............................................................................ 7 第二節、服飾設計 .................................................................................................. 11 第三節、服飾資料庫 .............................................................................................. 13 第三章 研究方法 ....................................................................................................... 19 第一節 質性訪談 .................................................................................................... 19 第二節 訪談對象 .................................................................................................... 20 第三節 訪談大綱 .................................................................................................... 20 第四章 研究結果 ........................................................................................................ 22 第一節 服飾經營之商業模式及促銷模式 ............................................................. 22 第二節 服飾設計之蒐集資訊管道及設計元素 .................................................... 25 第三節 資料庫之使用狀況及功能開發 ................................................................ 28 第四節 訪談小結 ..................................................................................................... 31 第五章 結論與建議 .................................................................................................... 32 第一節 研究結論 ..................................................................................................... 32 第二節 研究限制與未來建議 ................................................................................. 37 參考文獻 ..................................................................................................................... 38

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