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研究生: 何芃諭
He, Peng-Yu
論文名稱: 文化主導再生與文化觀光發展-以南特為個案研究
Culture-led Regeneration and Cultural Tourism Development: The Case Study of Nantes
指導教授: 劉以德
Liu, Yi-De
學位類別: 碩士
Master
系所名稱: 歐洲文化與觀光研究所
Graduate Institute of European Cultures and Tourism
論文出版年: 2020
畢業學年度: 108
語文別: 中文
論文頁數: 112
中文關鍵詞: 文化主導再生文化觀光發展南特
英文關鍵詞: culture-led regeneration, Nantes, Voyage à Nantes
DOI URL: http://doi.org/10.6345/NTNU202000358
論文種類: 學術論文
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本研究旨在探討文化在都市再生中扮演的角色,以法國南特作爲研究城市、南特之目的地觀光發展組織Voyage à Nantes作為個案研究對象。研究首先定義與解釋都市再生的基本概念,分析南特的觀光發展脈絡,並以Smith(2009)提出的文化主導再生的不同面向及產出結果作為理論基礎,達到下列研究目標:(一)經濟再生與觀光發展、(二)硬體環境的更新與保存、(三)公共藝術作為美化都市的工具,提升市場吸引力、與(四)政治或形象加強的工具。
本研究以文件檔案分析、田野調查以及質性訪談法進行,以管理者與觀光客兩方視角著手探討。本研究根據個案與四個構面之產出結果交叉比對檢驗,歸納出理論框架下之具體影響,並整理出都市再生與觀光發展之關聯性。根據結果顯示,南特的觀光在Voyage à Nantes的管理下,驗證了都市再生中不同要素下其產生結果之重要性,包含經濟再生、建設的改善、美感藝術的加值效果與提升政治意象,其發展條件將提供後續研究及都市的觀光發展作為參考借鏡,給予未來研究適切的建議。

This research aims to discuss the role of culture in urban regeneration, taking Voyage à Nantes as an example, which is a destination marketing organization of Nantes in France. The study begins with the concept of urban regeneration and analyses the tourism development in Nantes. Followed by the discussion based on the theory of Smith (2009) regarding the aspects and outcomes of culture-led regeneration, in order to achieve research objects as below: (a) economic regeneration and tourism development; (b) physical improvement; (c) public art as a tool of city beautification; (d) image-enhancing tool.
This research is conducted by means of document analysis, field work and in-depth interview. Based on the framework of Smith’s theory, this study probes the influences of culture-led regeneration and its relation between cultural tourism development. According to the results, under the management of Voyage à Nantes, the cultural tourism of Nantes constitutes the importance of different elements in urban regeneration.

謝誌 I 摘要 III ABSTRACT IV 目錄 V 表目錄 VIII 圖目錄 IX 第一章 緒論 1 第一節、研究背景 1 第二節、研究動機與問題 2 第三節、研究宗旨與目的 4 第四節、研究對象 5 第五節、章節設計 7 第二章 文獻回顧 10 第一節、文化主導都市再生 10 一、都市再生 10 二、文化在都市再生之意義 11 第二節、經濟再生 14 一、創造工作機會 14 二、吸引投資 16 三、發展觀光 18 第三節、建設改善 20 一、保存 21 二、更新 22 第四節、美感藝術 25 一、公共藝術 25 第五節、政治意象 28 一、大型節慶 28 二、創造品牌 30 第三章 研究方法 32 第一節、質性研究:文化主導再生與觀光 32 第二節、個案研究法與VOYAGE À NANTES 35 第三節、資料蒐集 38 第四節、研究信效度 47 一、信度 47 二、效度 48 第四章 研究分析 50 第一節、南特發展困境與契機 50 一、南特困境 51 二、南特契機 52 三、小結 59 第二節、經濟再生 61 一、創造工作機會 61 二、吸引投資 63 三、發展觀光 64 第三節、建設改善 68 一、保存 68 二、更新 70 第四節、美感藝術 73 一、公共藝術 73 第五節、政治意象 78 一、大型節慶 78 二、創造品牌 82 第五章 結論與反思 86 第一節、理論貢獻 86 一、文化主導再生不同面向之影響結果與反思 86 二、爬梳文化觀光在都市發展中之關聯性與重要性 87 第二節、實務貢獻 89 第三節、研究限制與未來研究建議 92 一、研究限制 92 二、未來研究建議 93 參考文獻 95

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