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| Author: |
劉子瑜 Liu, Tzu-Yu |
|---|---|
| Thesis Title: |
節慶色彩在社群行銷中對消費者購買行為之影響 The impacts of festive colors on consumer purchasing behavior in social marketing. |
| Advisor: |
陳明秀
Chen, Ming-Hsiu Mia |
| Committee: |
謝艾芸
Hsieh, Ai-Yun 林宗進 Lin, Tzung-Jin 陳明秀 Chen, Ming-Hsiu Mia |
| Approval Date: | 2024/06/20 |
| Degree: |
碩士 Master |
| Department: |
圖文傳播學系碩士在職專班 Department of Graphic Arts and Communications_Continuing Education Master's Program of Graphic Arts and Communications |
| Thesis Publication Year: | 2024 |
| Academic Year: | 112 |
| Language: | 中文 |
| Number of pages: | 80 |
| Research Methods: | 實驗設計法 |
| DOI URL: | http://doi.org/10.6345/NTNU202400797 |
| Thesis Type: | Academic thesis/ dissertation |
| Reference times: | Clicks: 146 Downloads: 0 |
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| School Collection Retrieve National Library Collection Retrieve Error Report |
Public on Internet date:2029/07/03