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研究生: 彭品瑜
Pong, Piin-Yu
論文名稱: 臺灣時裝秀結合虛擬實境之發展性研究
Research on Development of Taiwanese Fashion Shows Combined with Virtual Reality
指導教授: 劉立行
Liu, Li-Hsing
口試委員: 連淑錦
Lien, Shu-Chin
陳清河
Chen, Ching-Ho
劉立行
Liu, Li-Hsing
口試日期: 2022/07/21
學位類別: 碩士
Master
系所名稱: 圖文傳播學系
Department of Graphic Arts and Communications
論文出版年: 2022
畢業學年度: 110
語文別: 中文
論文頁數: 99
中文關鍵詞: 時裝秀時尚產業虛擬實境發展性
英文關鍵詞: fashion show, fashion industry, virtual reality, development
研究方法: 深度訪談法半結構式訪談法
DOI URL: http://doi.org/10.6345/NTNU202200881
論文種類: 學術論文
相關次數: 點閱:180下載:27
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  • 隨著科技發展與環境演變,近年來時裝秀結合虛擬實境已成為一種展演趨勢。而虛擬時裝秀之發展在臺灣雖已有案例,時裝秀結合VR虛擬實境仍存在著諸多待討論之處。本研究欲探討虛擬實境時裝秀領域之專業人士對於臺灣時裝秀結合虛擬實境之發展性之觀點。因此,本研究以虛擬實境時裝秀領域之專業人士為研究對象,採用深度訪談法,共訪問7位專業人士,進行「臺灣時裝秀結合虛擬實境之發展性」之研究。研究結果中,受訪者對臺灣時裝秀結合虛擬實境之發展性持正向態度。發展性之高低取決於臺灣是否能規劃出一套完善的結合機制與商業模式。最後,品牌方、政府應從多方跨領域資源整合及提升消費者服裝品牌意識做起。

    With the development of technology and evolution of the environment, fashion shows combined with virtual reality have become a trend in recent years. Although virtual fashion shows have been done before in Taiwan, there are still many points to be discussed in the combination of fashion show and virtual reality. Therefore, this research takes professionals in the fields of virtual fashion curation as research subjects. Through interviewing a total of 7 experts, this research is conducted on "Research on Development of Taiwan fashion show combined with virtual reality". In the research results, professionals have a positive attitude towards the development of Taiwanese fashion show combined with virtual reality. The level of development depends on whether Taiwan can plan a great combination mechanism and business model. Finally, brands and the government should start from the integration of multi-party and cross-domain resources and enhance consumer clothing brand awareness.

    第壹章 緒論 1 第一節 研究背景與動機 1 第二節 研究目的 4 第三節 研究問題 4 第四節 研究範圍與限制 5 第貳章 文獻探討 6 第一節 時尚產業之發展概況 6 第二節 虛擬實境之發展概況 10 第三節 產業發展性之相關研究 14 第參章 研究設計 18 第一節 研究架構 18 第二節 研究方法 19 第三節 研究對象 20 第四節 研究工具 21 第五節 研究流程 22 第六節 研究實施 23 第七節 資料處理與分析 24 第肆章 研究結果 25 第伍章 研究結論與建議 48 參考文獻 54 附錄一 訪談逐字稿A 63 附錄二 訪談逐字稿B 71 附錄三 訪談逐字稿CD 76 附錄四 訪談逐字稿E 85 附錄五 訪談逐字稿F 90 附錄六 訪談逐字稿G 95

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