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Author: 陳俐璇
Chen, Li-Hsuan
Thesis Title: 以 UTAUT2 模式探討電子商務遊戲化體驗影響消費者購買意願之研究
Exploring the Purchase Intention of the E-commerce Gamification through the UTAUT2 (The Extended Unified Theory of Acceptance and Use of Technology)
Advisor: 方進義
Fang, Chin-Yi
Committee: 王媛慧
Wang, Yuan-Huei
陳家瑜
Chen, Chia-Yu
方進義
Fang, Chin-Yi
Approval Date: 2023/07/25
Degree: 碩士
Master
Department: 運動休閒與餐旅管理研究所
Graduate Institute of Sport, Leisure and Hospitality Management
Thesis Publication Year: 2023
Academic Year: 111
Language: 中文
Number of pages: 107
Research Methods: 量化分析法問卷調查法
DOI URL: http://doi.org/10.6345/NTNU202300954
Thesis Type: Academic thesis/ dissertation
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