Author: |
陳俐璇 Chen, Li-Hsuan |
---|---|
Thesis Title: |
以 UTAUT2 模式探討電子商務遊戲化體驗影響消費者購買意願之研究 Exploring the Purchase Intention of the E-commerce Gamification through the UTAUT2 (The Extended Unified Theory of Acceptance and Use of Technology) |
Advisor: |
方進義
Fang, Chin-Yi |
Committee: |
王媛慧
Wang, Yuan-Huei 陳家瑜 Chen, Chia-Yu 方進義 Fang, Chin-Yi |
Approval Date: | 2023/07/25 |
Degree: |
碩士 Master |
Department: |
運動休閒與餐旅管理研究所 Graduate Institute of Sport, Leisure and Hospitality Management |
Thesis Publication Year: | 2023 |
Academic Year: | 111 |
Language: | 中文 |
Number of pages: | 107 |
Research Methods: | 量化分析法 、 問卷調查法 |
DOI URL: | http://doi.org/10.6345/NTNU202300954 |
Thesis Type: | Academic thesis/ dissertation |
Reference times: | Clicks: 199 Downloads: 0 |
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