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研究生: 蘇軒萱
Su, Hsuan-Hsuan
論文名稱: 應用Google Doodle 發展國際觀評量方法之初探
A Preliminary Study on the Development of an Assessment Method for Global Perspective Using Google Doodle
指導教授: 吳彥濬
Wu, Yen-Chun
口試委員: 曾絲宜
Tzeng, Sy-Yi
劉志興
Liu, Chih-Hsing
吳彥濬
Wu, Yen-Chun
口試日期: 2022/09/16
學位類別: 碩士
Master
系所名稱: 全球經營與策略研究所
Graduate Institute of Global Business and Strategy
論文出版年: 2022
畢業學年度: 111
語文別: 英文
論文頁數: 62
中文關鍵詞: 國際觀Google 塗鴉
英文關鍵詞: Global Perspective, Google Doodle
研究方法: 調查研究內容分析法
DOI URL: http://doi.org/10.6345/NTNU202205204
論文種類: 學術論文
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  • 全球化影響了高等教育對於學生國際觀的重視。國際商管學院促進學會(AACSB)為世界三大商學院認證機構之一,近年來也將國際觀納入了認證指導原則與標準的內容之中。而評量方法是教師了解學生學習成果的方式。本研究打算結合Google Doodle,發展出一項評量國際觀的方法。
    本研究首先針對國際商管學院促進學會(AACSB) 2021年認證學校名單進行內容分析,以了解現下學校評量國際觀的實際情形。接續進行抽樣問卷調查來了解台灣大專院校學生在國際觀上的自我認知以及他們在Google Doodle測驗 (國際觀測驗)中的實際得分,並希望藉此驗證Google Doodle測驗能作為評量國際觀的方法。問卷經過信度與效度,以及難度與辨別度分析。
    研究結果顯示(一)結合Google Doodle的評量方法是可行的,是一個可以替代其他國際觀評量方法的方式。(二)台灣的商學院學生與其他學院學生在國際觀的表現上並無明顯差異。(三)海外求學經驗對學生在Google Doodle測驗(國際觀測驗)所獲得的得分上是有影響的。

    Globalization has influenced higher education, with an emphasis on the global perspective of students. The Association to Advance Collegiate Schools of Business (AACSB), one of the three major business school accrediting institutions in the world, has recently incorporated global perspectives into the guiding principles and standards for accreditation. Grading scales are a way for teachers to understand student learning outcomes. This research intends to develop a method for measuring a global perspective in conjunction with Google Doodle.
    This research began with a content analysis of the list accredited by the AACSB (Association to Advance Collegiate Schools of Business) in 2021 to understand exactly how global perspective is measured in schools today. A sample questionnaire was conducted to understand students' global perspective self-perceptions and their actual scores on the Google Doodle test (global perspective test). It is hoped to verify that the Google Doodle test can be used as a measure of global perspectives. The questionnaire was analyzed for reliability and validity, as well as difficulty and discrimination.
    The results of the study show that (a) the combination of Google Doodle is a feasible alternative to other global perspective measurements. (b) There is no significant difference in the performance of global perspective between business students and students from other colleges in Taiwan. (c) Overseas study experience has an impact on the scores obtained by students on the Google Doodle test (global perspective test).

    Chapter 1 Introduction 1 1.1 Background and Motivation 1 1.2 Research Purposes 2 1.3 Research Questions 2 1.4 Definition of Key Terms 3 Chapter 2 Literature Review 4 2.1 Global Perspective 4 2.2 Global Perspective and Overseas Experiences 5 2.3 Global Perspectives Inventory (GPI) 6 2.3.1 The Six Scales of the GPI 6 2.3.2 Validity and Reliability of GPI 8 2.4 Google Doodle 8 2.4.1 The Origin of Google Doodle 8 2.4.2 Meaning of Google Doodle 9 2.4.3 The Doodles Reach 12 2.4.4 Analyzing Google Doodle 13 Chapter 3 Methodology 16 3.1 Participants 16 3.1.1 Pretest 16 3.1.2 Formal Test 17 3.2 Methods and Procedures 18 3.2.1 Content Analysis 18 3.2.2 Questionnaire Establishment 21 3.3 Data Analysis 23 3.3.1 Item Analysis 24 3.3.2 Validity and Reliability Analysis 24 3.3.3 Descriptive Analysis 25 3.3.4 Independent T-test 25 3.3.5 Analysis of Variance 25 3.3.6 Correlational Analysis 25 Chapter 4 Results 26 4.1 Content Analysis 26 4.2 Questionnaire Results 26 4.2.1 Item Analysis 26 4.2.2 Validity and Reliability Analysis 28 4.2.3 Descriptive Analysis & F-test 29 4.2.4 Correlational Analysis 32 Chapter 5 Discussion and Conclusion 34 5.1 Discussion 34 5.1.1 Discussion of Research Question (1) “Is the test developed with Google Doodle an appropriate method?” 34 5.1.2 Discussion of Research Question (2) “In terms of global perspective, are there any significant differences between students from Taiwan's business schools and students from other colleges in Taiwan?” 35 5.1.3 Discussion of Research Question (3) “How is the relationship between overseas experience and global perspective test scores of students?” 35 5.2 Contribution of the Research 35 5.3 Limitation and Suggestion for Future Researches 36 References 38 APPENDIX A 43 APPENDIX B 54

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