本研究目的旨在探討應用ARCS動機模式建構以3D VR拒菸教育介入對高中學生學習動機、知識進步及學習成效。採立意取樣方式隨機招募120位研究對象，進行介入性前測、後測問卷調查研究，使用SPSS 23.0，進行描述性分析、配對t檢定分析及逐步迴歸分析。研究顯示如下：
一、課程介入後顯著提升影響學習者之ARCS動機模式、知識進步與學習成效。
二、學習者背景因素之要好朋友無使用菸品與ARCS動機模式之「引起注意」，於知識進步上具顯著影響。
三、學習者背景因素為女性、與父母同住與ARCS動機模式之「引起注意」、「切身關聯」、「獲得滿足」，於學習成效上具顯著影響。
四、質性研究顯示，整體課程具有寓教於樂性、具顯著提升學習成效、能實踐拒菸技能，課程總評價具有教育意義價值，能提高學習滿意度與值得分享。
本研究證明運用ARCS動機模式以3D VR拒菸教育介入對學習者之學習動機與學習成效均具有顯著的提升和影響，可改善現有傳統制式教學模式並具有課程特色，可提升目前菸害防制教育課程學習動機和學習成效。

The purpose of this research is to explore the use of ARCS motivation model to construct 3D VR anti-smoking education intervention on high school students' learning motivation, knowledge progress and learning effectiveness.
Adopting the intentional sampling method, 120 research subjects were randomly recruited to conduct interventional pre-test and post-test questionnaire surveys. Using SPSS 23.0, descriptive analysis, paired t-test analysis and stepwise regression analysis were performed.
Research conclusions：
1.After the curriculum intervention, the ARCS motivation model, knowledge progress and learning effectiveness that affect learners are significantly improved.
2.The learner's background factor, the non-use of cigarettes, and the "attention" in the ARCS motivation model are the factors that have a significant impact on knowledge progress.
3.The learner's background factors are female, living with parents and the ARCS motivation model of "attracting attention", "relevant", and "getting satisfaction", which have a significant impact on learning effectiveness.
4.Qualitative research shows that the overall curriculum is entertaining, has a significant improvement in learning effectiveness, and can practice the skills of rejecting tobacco products. The overall evaluation of the curriculum is of educational value, can improve learning satisfaction and is worth sharing.
This research proves that using the ARCS motivation model to reject the intervention of tobacco education courses with 3D VR has a significant improvement and impact on learners’ learning motivation and learning effectiveness.It can improve the existing traditional standard teaching mode and have curriculum characteristics, and can enhance the learning motivation and learning effectiveness of the current smoke control education curriculum.

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