本研究的目的在發展出一套以學校為管道、國小學童為訊息傳送媒介、學童家長為研究對象的資源回收互動式平面媒體介入策略，並探討該平面媒體之介入效果。
本研究採準實驗設計之「不等的前測-後測控制組設計」，以幸安國小與忠孝國小兩所學校的五年級學童家長為研究對象。實驗組學童家長接受兩次透過學童攜帶回家的互動式平面媒體介入，對照組則不接受任何實驗處理。在實驗介入之前，研究對象同時接受前測，後測則在介入完成後約一週進行。所取得的資料以卡方檢定、單因子變異數分析及t檢定等方法進行分析，所得結果如下：
一、互動式平面媒體介入策略能顯著提升學童家長的資源回收行為，並且對於原本就較經常表現資源回收行為的學童家長影響大。
二、互動式平面媒體介入策略確實能夠顯著的提昇實驗組學童家長之資源回收警覺度。
三、互動式平面媒體介入策略確實能顯著提昇實驗組學童家長之資源回收社會支持度。
四、互動式平面媒體介入策略的實施對於改變實驗組學童家長的資源回收行為意向有正向的效果。
五、互動式平面媒體介入策略未對學童家長之資源回收自我效能造成影響。
六、各組受試者在前測時就呈現出非常正向的資源回收態度，互動式平面媒體介入策略未能顯著的改變學童家長的資源回收態度。
七、實驗組學童家長大多數都表示喜歡互動式平面媒體介入策略，並且認為兩次的互動式平面媒體對其資源回收常識、資源回收意願，以及資源回收行為皆有幫助。

This study aims to develop an interactive printed-media campaign of recycling for the parents of elementary schools' students, and to evaluate the effects of the media.
A non-euqivalent control group design was used in this study. The fifth grade students' parents of Hsing-an and Chung-Hsiao elementary schools ended selected as samples. Two printed-media were given to the experimental group (Hsing-an), while the control group (Chung -Hsiao) received nothing However, both groups took a pretest at the same time before the campaign took place. The effects of the whole campaign were accessed by the same questionnaire one week after the campaign ended.
The statistical techniques, such as x2 test, one-way analysis of covariance, and t-test were used for data analysis. The important results are as follows:
1. The media campaign has a significant effect on improving parents' recycling behavior, especially on the parents who used to recycle occasionally.
2. The media campaign significantly arouses parents' awareness to recycle.
3. The media campaign promotes parents' sense of social support for recycling.
4. The media campaign has positive effect in changing parents' intention to recycle.
5. The media campaign doed nto influence parents' self-efficacy for recycling.
6. Both groups showed highly positive attitude toward recycling in the pretest, and the media campaign did not have significant effect on it.
7. Parents in the experimental group appreciated the media campaign. They thought it improved their knowledge, willingnesshnd behavior of recycling beneficially.