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研究生: 李芸珮
Lee Yun Pei
論文名稱: LINE的使用行為對社交互動焦慮與友誼關係之中介效果
The Mediation Effects of LINE Uses on Social Interaction Anxiety and Friendship
指導教授: 王健華
學位類別: 碩士
Master
系所名稱: 圖文傳播學系
Department of Graphic Arts and Communications
論文出版年: 2014
畢業學年度: 102
語文別: 中文
論文頁數: 95
中文關鍵詞: LINE使用行為社交互動焦慮友誼關係中介效果
英文關鍵詞: LINE Uses, Social Interaction Anxiety, Friendship, Mediation Effects
論文種類: 學術論文
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  • 智慧型手機與行動通訊APP下載率已成為普遍的趨勢,其中在社交類的行動通訊APP中又以LINE的使用普及率位居領先,即時通訊軟體對於社交互動焦慮傾向的人能提供一個避免面對面社交互動的私密空間,免去人際交往的尷尬、不安、困擾,線上溝通互動有助於社交互動焦慮傾向的人發展與維持人際關係。本研究目的為探討新互動科技LINE的使用行為對於社交互動焦慮傾向的人,在建立與維持友誼關係上,是否具有中介效果存在,以做為日後研究之建議與參考依據。

    本研究使用量化統計方法,以問卷調查法進行資料收集,採取便利抽樣,以在職人士與大學生為研究樣本,實際回收617份有效問卷。研究工具分別為「LINE使用者背景變項與基本使用習慣」、「LINE使用行為量表」、「社交互動焦慮量表」、「友誼關係量表」。為驗證不同性別與年齡層的使用者在LINE使用行為與社交互動焦慮上的差異性,採取獨立樣本T檢定與單因子變異數分析,而LINE使用行為的中介效果檢驗,則使用線性迴歸與多元迴歸的方式,進行資料處理與分析。

    研究結論如下:1.性別與LINE使用行為中的「情感表達」、「即時互動」行為呈現顯著差異。2.年齡與LINE使用行為中的「即時互動」行為呈現顯著差異。3.不同年齡層的使用者在社交互動焦慮上呈現顯著差異。4.社交互動焦慮正向影響LINE的「操控參與」、「情感表達」、「即時互動」使用行為,而LINE使用行為也正向影響友誼關係。5.在加入LINE使用行為做為中介變項後,證實了LINE的使用行為對於社交互動焦慮傾向與友誼關係之間具有完全中介效果存在。

    Smart phones and the download of mobile communication apps have become popular trends. In particular the download of LINE takes the lead in social networking apps. Foreign studies reveal that instant messaging softwares offer a private space that avoids face-to-face social interaction for people who have social interaction anxiety. Those softwares can eliminate the awkwardness, agitation and disturbance in interpersonal relationships, and the online communication becomes helpful for people with the social interaction anxiety to develop and maintain interpersonal connections.
    The purpose of the study is to discuss whether there is a media effect of LINE uses on people with social interaction anxiety in terms of establishing and maintaining friendship between people. Such study can be used as the suggestion and reference for future studies.

    This research uses quantitative approaches by questionnaires of In-service people and college students in Taiwan. Using convenience sampling, this study collected 617 valid samples from the respondents. The measure tools used in this study include “LINE user’s background variables and habits Questionnaire”, “LINE Uses Scale”, “Social Interaction Anxiety Scale”, and “Friendship Scale”. To verify the differences between gender and age of the user on the LINE uses and social interaction anxiety, the results of survey were analyzed by Independent-Samples t Test and one-way ANOVA. To examine the mediation effects of LINE uses were analyzed by simple regression analysis and multiple regression analysis.

    The results of the study are as follows: 1. There is a significant difference between genders in the “emotion expression” and “instant interaction” in LINE uses. 2. A significant difference between ages has also been found in the “instant interaction” in LINE uses.3. It is found that the influence of age and social interaction anxiety is pronounced. 4. Studies justify that social interaction anxiety positively affects the “manipulative participation,”“emotion expression” and “instant interaction” in LINE uses. On the other hand, LINE uses also positively affect the friendship development between people. 5. Using LINE as the mediation variable, the result supports that the Line uses has complete mediation effect on the connection of social interaction anxiety and friendship.

    目錄 第壹章 緒論 1 第一節 研究背景與動機 1 第二節 研究目的與問題 7 第三節 研究範圍 8 第四節 研究限制 9 第五節 研究流程 10 第六節 名詞釋義 12 第貳章 文獻探討 13 第一節 LINE使用行為 13 第二節 社交互動焦慮 24 第三節 友誼關係 30 第四節 文獻探討小結 36 第參章 研究方法 37 第一節 研究架構與假設 37 第二節 研究方法 40 第三節 研究對象 41 第四節 研究工具 43 第五節 研究實施 48 第六節 資料處理與分析 51 第肆章 研究結果與討論 54 第一節 樣本基本資料與LINE使用狀況之分析 54 第二節 LINE使用行為之描述性分析 61 第三節 不同性別與年齡使用者在LINE使用行為之差異 64 第四節 不同性別與年齡使用者在社交互動焦慮之差異 66 第五節 LINE使用行為之中介效果檢驗 67 第六節 小結 74 第伍章 結論與建議 75 第一節 研究結論 75 第二節 研究建議 81 參考文獻 82 附錄一 正式問卷 92

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