科技環境的快速變遷，使得傳播媒介不受限於傳統型態。在媒體科技與數位創新的發展下，數位策展成為新興的傳播趨勢，且日益普及應用於多領域的範疇間。科技的進步促使數位策展從實體延伸至虛擬，在現今多元化、互動化的發展形式下，遊戲化概念的導入有助於提升人類對於娛樂的需求，藉以提升趣味性也是現今重要的發展面向。近年來參觀展覽的目的，已從充實知識的教育層面轉變為觀光休閒為重的娛樂層面。在全球數位匯流影響與數位科技的發展進步下，將數位科技結合在展覽上、體驗與娛樂的概念設計到展覽策劃上，為歷史文化推廣領域邁向了新的發展階段。國內歷史文物展推廣上以遊戲化導入數位策展觀點的現狀與未來發展，如何適性地於應用國內，為目前歷史文化領域推廣之重要趨向，需要進行相關資料整理與釐清。故本研究以遊戲化概念導入之數位策展為核心，欲從中探討遊戲化概念於數位策展應用之內涵與關鍵因素與特性進行相關整理與研究。

2014年由國內某歷史文物推廣典藏機構策劃所策劃的「某國書個案」，將歷史文物推廣以實體策展與數位策展相互結合，運用科技互動的方式增加策展對象的親身體驗，也將遊戲化的概念融入在歷史文物推廣上，有助提升在傳遞知識上的趣味性。「某國書個案」為歷史文物的推廣上帶來創新的應用，將遊戲的元素應用到數位策展上，讓具教育性的歷史知識性的內容能以淺顯易懂且娛樂性的方式學習，數位策展擴充了實體策展本身內容的豐富性，也讓數位策展與實體策展所相互交織的策展活動得以實踐，藉以達成虛實整合相互應用之策略。提升使用者的參與感，除了突破傳統參觀上限制，也讓學習產生更多可能性。

遊戲化和數位策展概念為新興領域的研究議題，在歷史文物推廣應用上屬於初步萌芽的階段，因此，本研究規劃質性研究策略中的深度訪談法，訪談對象含括個案執行相關人員與策展領域之專家進行資料蒐集，並統整與分析研究結果，從而推導出研究結論與建議，也藉由相關遊戲化概念導入數位策展於歷史文物推廣的應用案例進行深入討論與分析，試圖歸納出相關推廣的發展重點與實施方針，以作為研究結論與建議，期許能作為後續研究之基礎與提供未來歷史文物推廣領域後續相關研究的參考。

As the ever-changing technologies play in every facet of human communication, in particular the interactions between communication and technology as well as their social impact. Digital curation has been widely applied in many domains in the digital environment which increase curatorial object’s experience by using technology. Digital curation not only experiments on all kinds of digital technology as the medium for their new display to promote historical artifact but also designs of gamification concept to enhance the fun in the life which will be an important development domain. People who attend the exhibition are no longer just focus on the museum inside collections, research, exhibition and education. Historical artifact promotion develop also increasingly tend to diversity, and begin combining the digital technology as the medium for their new display.

In 2014, the Great Qing Empire Manchurian Language conbined with curation and digital curation which used technology to gather information and interactive experience. Gamification applied in promoting historical artifact can improve interest . The Great Qing Empire Manchurian Language is a case that be worth analyzing because it provides a new way to learn historical artifact that gamification based digital curation can creates a sense of playfulness in promoting historical artifact which is a easy way to learn. Therefore, participation becomes enjoyable and desirable.

Both gamification and digital curation are new research issue in historical artifact promotion. In terms of the methodology of the research In-depth interviews will be adopted. This study intends to analysis the process and key point from the view of digital curation and gamification. Through the analysis of several case studies about the applications of gamification and digital curation in historical artifact promotion. This study generalizes the core concept and important value through the applications of the historical artifact via gamification concept based digital curation. It is expected that this study could provide a model of the historical artifact promotion in the future.

一、中文部分
Inoue, A. （2013）。從思考、設計到行銷，都要玩遊戲：Gamification遊戲化的時代 （連宜萍譯）。臺北市：時報出版。（原著出版年：2012）
Sasaki, T. （2012）。CURATION策展的時代：「串聯」的資訊革命已經開始（郭菀琪譯）。臺北市：經濟新潮。（原著出版年：2011）
Rosenbaum, S. （2012）。為什麼搜尋將被淘汰：在內容淹沒的網路世界，策展才是王道（黃貝玲譯）。臺北市：麥格羅希爾。（原著出版年：2011）
Zichermann, G., & Linder, J. （2014）。企業遊戲化：5年級、90後，一起玩出競爭新策略（張美惠譯）。臺北市：麥格羅希爾。（原著出版年：2013）
丁維欣、王力緯、湛文甫、韓欣喬、周晏如、何昕（2015）。博物館科技：是教育、是娛樂、還是通通都是。科技博物，19（1），57-75。
丁維欣、王薏婷、蕭榆恩、韓欣喬、許采聿、吳紹君、李昀晴（2013）。教育新媒體運用在中華藝術詮釋之探討。科技博物，17（4），51-66。
丁維欣、戴采如、黃琬淳、翁菁邑、林均霈、莊冠群（2012）。博物館教育科技媒體：五個值得思考的問題。博物館與文化，4，169-196。
丁鴻裕（2014）。資策會FIND產業研究報告：數位遊戲創新營運模式分析。取自http://mic.iii.org.tw/aisp/reports/reportdetail.asp?docid=CDOC20140529001&doctype=RC
卜小蝶、翁怡葳（2011）。網路資訊選粹服務之使用者遊歷行為初探。圖書館學與資訊學刊，37（2），56-72。
王台瑞、楊舒晴（2013）。表演藝術策展：太陽劇團策展設計。設計學報，18（4），65-86。
王啟祥（2011）。觀眾研究的意義及其操作。傅慧芬（主編）博物館學12堂課。臺北市：國立臺灣科學教育館。
梁朝雲（2009）。悅趣化學習的意涵、特性與設計。臺灣教育傳播暨科技學會（主編）教育科技：理論與實務（下）。臺北市：學富文化。
王燕超 、關尚仁、黃思旖（2014年3月）。雲端策展在科學傳播領域之應用現況評析。「2014年科學傳播國際研討會」發表之論文，政治大學。
王燕超（2006）。從擴增實境觀點論數位學習之創新。空中教學論叢，20，40-63。
江彥興、梁朝雲、張弘毅（2008）。整合線上遊戲黏著度與線上教材持續性以發展悅趣化數位學習教材。教學科技與媒體，83，61-76。
吳尚庭、陳五洲（2011）。社群媒體網站對體育輔助教學之應用：以Facebook粉絲專頁為例。臺灣體育論壇，2，1-10。
吳岱芸（2014年6月）。從遊戲到遊戲化：行銷溝通遊戲化理論初探。「2014年中華傳播學會年會」發表之論文，銘傳大學。
吳紹群（2002）。展示活動與資訊科技：從實體展示的輔助到線上展示。博物館學季刊，16（2），69-75。
呂佩怡（2004）。策展學？怎麼來的。藝術家，352，234-238。
林以婕（2012）。臺灣公立博物館使用社交媒體現況調查。博物館學季刊，2，135-155。
林平（2012）。策展人的誕生：台灣策展教育的建構和異相。典藏．今藝術，241，30-36。
林廷宜（2013）。專業策展人才養成：以美國藝術育才策略為例。設計學報，18（4），23-40。
林宏璋（2009）。策展主體。典藏．今藝術，204，107-109。
林國平（2009）。博物館科技應用前瞻分析：從Horizon Report 談起。博物館學季刊，23（3），5-15。
徐典裕、江沛航、陳秀華、褚如君、李雯純、翁菁邑、林均霈（2012）。全方位數位博物館建置。臺北市：數位典藏與數位學習國家型科技計畫：拓展台灣數位典藏計畫。
浦青青（2013）。博物館觀眾特徵之長期趨勢研究：以國立科學工藝博物館為例。科技博物，17（1），27-59。
耿鳳英（2006）。虛與實：新世紀的博物館展示趨勢。博物館學季刊，20（1），81-96。
張人偉（2013）。探索社交媒體之遊戲化與社交性設計因素（未出版之博士論文）。取自國立交通大學，新竹市。
張筱祺（2014）。文化內容之科技創新加值應用：以Google文化學院(Cultural Institute)平臺為例。取自 http://mic.iii.org.tw/aisp/reports/reportdetail2.asp?sesd=927962506&docid=CDOC20140114001&doctype=RC&cate=&smode=1&countrypno=
梁朝雲（2009）。悅趣化學習的意涵、特性與設計。臺灣教育傳播暨科技學會（主編）教育科技：理論與實務（下）。臺北市：學富文化。
郭世文（2008）。擴增實境應用於博物館展示的初探。科技博物，12（4），25-39。
陳向明（2002）。社會科學質的研究。臺北市：五南。
陳淑銖（2008）。影視材料在教學應用的省思：以希特勒影片為例。台灣科技大學人文社會學報，4（5），87-107。
陳玫岑、朱耀明(2012)。科技博物館的展示策劃：從科技詮釋觀點。科技博物，16(3)，5-30。
黃光男（2003）。博物館能量。臺北市：藝術家出版社。
黃昭謀（2014）。參與式文化的公共圖書館：從數位內容策展談起。臺北市立圖書館館訊，32（1），17-36。
黃雅雯（2014）。博物館觀眾參觀經驗與多媒體應用於展示之評估：以「神示籤詩：Chance from God 特展」為例。博物館學季刊，28（4），55-78。
漢寶德（2000）。展示規劃：理論與實務。臺北市：田園城市。
劉君祺（2009）。創造個人化的參觀經驗：探討博物館融匯人文與科技的溝通方式。博物館學季刊，23，（4）89-100。
劉奕成（2012）。人人策展、人人是伯樂：揭開數位策展時代的序幕。取自http://www.books.com.tw/exep/prod/booksfile.php?item=0010565176
潘淑滿（2003）。質性研究：理論與應用。臺北市：心理。
鄭慧華（2009）。Back to the Future：獨立策展中的趨勢和傳統（兼談策展2.0）：藝術與社會。典藏．今藝術，204，110-112。

二、外文部分
Adams, R. L. (2013). Web 3.0 startups: Online marketing strategies for launching and promoting any business on the web [Kindle Edition]. Retrieved from http://www.amazon.com/Web-3-0-Startups-Marketing-Strategies-ebook/dp/B00BYZB68U/ref=tmm_kin_swatch_0?_encoding=UTF8&sr=&qid=
Armstrong, D. (2013). The new engagement game: The role of gamification in scholarly publishing. Learned Publishing, 26(4), 253-256. doi: 10.1087/20130403
Alag, S. (2009). Collective intelligence in action. Greenwich, CT: Manning Publications Co.
Baran, S. J., & Davis, D. K. (2012). Mass communication theory: Foundations, ferment, and future. Boston, MA: Wadsworth.
Bartak, A. (2007). The departing train: On-line museum marketing in the age of engagement. In: Rentschler R. & Hede A. (Ed.), Museum marketing: Competing in the global marketplace (pp25). London, UK: Elsevier.
Beagrie, N. (2006). Digital curation for science, digital libraries, and individuals. International Journal of Digital Curation, 1(1), 3-16. doi:10.2218/ijdc.v1i1.2
Berger, A. A. (2013). Media and communication research methods: An introduction to qualitative and quantitative approaches (3th ed.) . New York, NY: SAGE Publications.
Bhargava, R. (2012). How curation could save the internet. Communication World, 29(1), 20-23.
Cann, S. (2012). Participatory curatorial practices: An online approach. International Journal of Humanities and Social Science, 2(14), 73-78.
Caillois, R. (2001) Man, play, and games. Chicago, IL: University of Illinois Press
Constantopoulos, P., & Dallas, C. (2010). Aspects of a digital curation agenda for cultural heritage . Proceedings of 2010 IEEE International Conference on Distributed Human-Machine Systems, 317-322.
Deterding, S., Dixon, D., Khaled, R., & Nacke, L. (2011). From game design elements to gamefulness: Defining gamification. Proceedings from the 15th International Academic MindTrek Conference: Envisioning Future Media Environments, Tampere, Finland, 9-15. doi:10.1145/2181037.2181040
De-Marcos, L., Domínguez, A., Saenz-de-Navarrete, J., & Pagés, C. (2014). An empirical study comparing gamification and social networking on e-learning. Computers & Education, 75(1), 82-91. doi: http://dx.doi.org/10.1016/j.compedu.2014.01.012
Dominguez, A., Saenz-de-Navarrete, J., de-Marcos, L., Fernandez-Sanz, L., Pages, C., & Martinez-Herraiz, J. J. (2013). Gamifying learning experiences: Practical implications and outcomes. Computers & Education, 63, 380-392. doi: 10.1016/j.compedu.2012.12.020
Graham, B., & Cook, S. (2010). Rethinking curating: Art after new media. Cambridge, England: MIT Press.
Hamari, J. (2013). Transforming homo economicus into homo ludens: A field experiment on gamification in a utilitarian peer-to-peer trading service. Electronic commerce research and applications, 12(4), 236-245. doi: 10.1016/j.elerap.2013.01.004
Harvey, R.(2010). Digital curation: A how to do it manual for librarians. Chicago, IL: ALA Neal-Schuman.
Hirst, M., & Harrison, J. (2007). Communication and new media: From broadcast to narrowcast. London, UK: Oxford University Press.
Hogan, B. (2010). The presentation of self in the age of social media: Distinguishing performances and exhibitions online. Bulletin of Science, Technology & Society, 30(6), 377 –386. doi: 10.1177/0270467610385893
Hsu, S. H., Chang, J.-W., & Lee, C.-C. (2013). Designing attractive gamification features for collaborative storytelling websites. Cyberpsychology Behavior and Social Networking, 16(6), 428-435. doi: 10.1089/cyber.2012.0492
Huotari, K., & Hamari, J. (2012). Defining gamification: A service marketing perspective. Proceedings from the 16th International Academic MindTrek Conference, Tampere, Finland, 17-22. doi: 10.1145/2393132.2393137
Little, G., (2013). Thinking like curators. The Journal of Academic Librarianship, 39(2), 123-125. doi: 10.1016/j.acalib.2013.01.003
Johnson, L., Witchey, H., Smith, R., Levine, A., & Haywood, K. (2010). The 2010 Horizon Report: Museum Edition. Austin, TX: The New Media Consortium. Retrieved from http://www.nmc.org/sites/default/files/pubs/1316814722/2010-Horizon-Museum.pdf
Johnson, L., Adams B, S., Witchey, H., Cummins, M., Estrada V., Freeman, A., ＆ Ludgate, H., (2012). The 2012 Horizon Report: Museum Edition. Austin, TX: The New Media Consortium. Retrieved from http://www.nmc.org/pdf/2012-horizon-report-museum.pdf
Johnson, L., Adams , S., Cummins, M., Estrada, V., Freeman, A., & Ludgate, H. (2013). NMC Horizon Report: 2013 Higher Education Edition. Austin, Texas: The New Media Consortium. Retrieved from http://www.nmc.org/pdf/2013-horizon-report-HE.pdf
Johnson, L., Adams , S., Estrada, V., Freeman, A. (2014). NMC Horizon Report: 2014 Higher Education Edition. Austin, Texas: The New Media Consortium. Retrieved from http://cdn.nmc.org/media/2014-nmc-horizon-report-he-EN-SC.pdf
Johnson, L., Adams, S., Estrada, V., and Freeman, A. (2015). NMC Horizon Report: 2015 Higher Education Edition. Austin, Texas: The New Media Consortium. Retrieved from http://cdn.nmc.org/media/2015-nmc-horizon-report-HE-EN.pdf
Johnson, L., Adams, S., Estrada, V., and Freeman, A.(2015). NMC Horizon Report: 2015 Museum Edition. Austin, Texas: The New Media Consortium. Retrieved from http://cdn.nmc.org/media/2015-nmc-horizon-report-museum-EN.pdf
Juul, J. (2005). Half-real: Video games between real rules and fictional world. Cambridge, England: MIT Press.
Koivisto, J., & Hamari, J. (2014). Demographic differences in perceived benefits from gamification. Computers in Human Behavior, 35(1), 179-188. doi: http://dx.doi.org/10.1016/j.chb.2014.03.007
Kunda, S., & Anderson-Wilk, M. (2011). Community stories and institutional stewardship: Digital curation's dual roles of story creation and resource preservation. Portal: Libraries and the Academy, 11(4), 895-914.
Lee, J., & Hammer, J. (2011). Gamification in education: What, how, why bother? Academic Exchange Quarterly, 15(2) , 1-5.
Litchfield, R. C., & Gilson, L. L. (2013). Curating collections of ideas: Museum as metaphor in the management of creativity. Industrial Marketing Management, 42(1), 106-112. doi:10.1016/j.indmarman.2012.11.010
Marczewski, A. (2012). Gamification: A simple introduction. Raleigh, NC: Andrzej Marczewski.
Mazer, J. P., Murphy, R. E., & Simonds, C. J. (2007). I'll see you on “facebook”: The effects of computer-mediated teacher self-disclosure on student motivation, affective learning, and classroom climate. Communication Education, 56(1), 1-17. doi: 10.1080/03634520601009710
McGonigal, J. (2011). Reality is broken: Why games make us better and how they can change the world. London, UK: Jonathan Cape.
McCormick, T. (2013). Anthropology of an idea gamification. Foreign Policy, 201, 26-27. Retrieved from http://search.proquest.com/docview/1411123673?accountid=12085
Morris, B. J., Croker, S., Zimmerman, C., Gill, D., & Romig, C. (2013). Gaming science: The gamification of scientific thinking. Frontiers in Psychology, 4, 1-16. doi: 10.3389/fpsyg.2013.00607
Murray, J. H. (2006). Toward a cultural theory of gaming: Digital games and the co-evolution of media, mind, and culture. Popular Communication, 4(3), 185-202.
Nelson, B. C., Erlandson B., &; Denham, A. (2011), Global channels of evidence for learning and assessment in complex game environments, British Journal of Educational Technology, 42(1), 88–100. doi: 10.1111/j.1467-8535.2009.01016.x
Nolan, J., & McBride, M. (2014). Beyond gamification: Reconceptualizing game-based learning in early childhood environments. Information Communication & Society, 17(5), 594-608. doi: 10.1080/1369118x.2013.808365
Oprescu, F., Jones, C., & Katsikitis, M. (2014). I play at work: Ten principles for transforming work processes through gamification. Frontiers in Psychology, 5, 1-5. doi: 10.3389/fpsyg.2014.00014
Ray, J. (2012). The rise of digital curation and cyberinfrastructure: From experimentation to implementation and maybe integration.Library Hi Tech, 30(4), 604-622. doi: 10.1108/07378831211285086
Raymer, R. (2011,September). Gamification: Using game mechanics to enhance elearning [eLearn Magazine]. Retrieved from http://elearnmag.acm.org/archive.cfm?aid=2031772
Reeves, B., & Read, J. L. (2009). Total engagement: Using games and virtual worlds to change the way people work and businesses compete. Boston, MA: Harvard Business Press.
Rotman, D., Procita, K., Hansen, D., Parr, C. S., & Preece, J. (2012). Supporting content curation communities: The case of the Encyclopedia of Life. Journal of the American Society for Information Science and Technology, 63(6), 1092-1107. doi: 10.1002/asi.22633
Schmidt, L., Ghering, C., & Nicholson, S. (2011). Notes on operations digital curation planning at michigan state university. Library Resources & Technical Services, 55(2), 104-118.
Simoes, J., Redondo, R. D., & Vilas, A. F. (2013). A social gamification framework for a K-6 learning platform. Computers in Human Behavior, 29(2), 345-353. doi: 10.1016/j.chb.2012.06.007
Tibbo, H. R. (2012). Placing the horse before the cart: Conceptual and technical dimensions of digital curation. Historical Social Research Historische Sozialforschung, 37(3), 187-200.
Thom, J., Millen, D., & DiMicco, J. (2012). Removing gamification from an enterprise SNS. Proceedings from the ACM 2012 conference on Computer Supported Cooperative Work, Seattle, Washington, USA,1067-1070. doi: 10.1145/2145204.2145362
Terlutter, R., & Capella, M. L. (2013). The gamification of advertising: Analysis and research directions of in-game advertising, advergames, and advertising in social networkgames. Journal of Advertising, 42(2), 95-112. doi: 10.1080/00913367.2013.774610
United Nations Educational Scientific and Cultural Organization (1972). Convention Concerning the protection of the world cultural and natural heritage. Paris, French: United Nations Educational Scientific and Cultural Organization.
Warman, P. (2014, December 16) Celebrating the launch of Newzoo's 2014 global games market report. Retrieved from http://www.newzoo.com/category/trend-reports/
Werbach, K., & Hunter, D. (2012). For the win: How game thinking can revolutionize your business. Philadelphia, PA: Wharton Digital Press.
Wimmer, R., & Dominick, J.(2013). Mass media research, (10th ed.) . Boston, MA: Cengage Learning.
Quan-Haase, A., & Martin, K. (2013). Digital curation and the networked audience of urban events: Expanding La Fiesta de Santo Toma´s from the physical to the virtual environment. International Communication Gazette, 75(5), 521-537. doi: 10.1177/1748048513491910
Zichermann, G., & Cunningham, C. (2011). Gamification by design: Implementing game mechanics in web and mobile apps. Sebastopol, CA: O'Reilly Media.