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研究生: 葉佳綺
Yeh, Chia-Chi
論文名稱: 銀行櫃員工作特性、情緒勞務與工作滿足對組織承諾影響之研究
A Study on the Influence of Job Characteristics, Emotional Labor and Job Satisfaction on Organizational Commitment
指導教授: 黃能堂
Huang, Neng-Tang
學位類別: 碩士
Master
系所名稱: 科技應用與人力資源發展學系
Department of Technology Application and Human Resource Development
論文出版年: 2012
畢業學年度: 100
語文別: 中文
論文頁數: 145
中文關鍵詞: 工作特性情緒勞務工作滿足組織承諾銀行櫃員
英文關鍵詞: job characteristics, emotional labor, job satisfaction, organizational commitment, the bank clerk
論文種類: 學術論文
相關次數: 點閱:147下載:0
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  •   全球金融環境變動快速,金融產業競爭激烈,銀行業為了在激烈戰場上立足、穩健永續經營,並持續保持獲利的成長,除了多元化的金融商品外,服務品質扮演著極重要的角色,為重要之競爭利器。銀行櫃檯人員即為第一線的服務人員,每天與客戶面對面直接接觸,提供客戶金融服務與相關諮詢,除了金融專業與熱忱,服務的互動過程中,在提升客戶滿意度之際,也深刻提升了企業形象。第一線櫃檯人員(櫃員)是服務品質的關鍵人物,為提供良好服務,組織希望櫃員展現正面情緒,要求符合公司規範的言語、行為與專業表現,以提升客戶滿意度,最終達到公司盈餘利潤之目標。
      本研究旨在探討銀行櫃員之工作特性、情緒勞務、工作滿足與組織承諾之間的關係,並以組織承諾為依變項,分析工作特性、情緒勞務、工作滿足對組織承諾之影響效果,並研究工作滿足在工作特性與組織承諾間、情緒勞務在工作特性與組織承諾間以及工作滿足在情緒勞務與組織承諾間之中介效果。
      本研究以S銀行櫃員為研究對象,研究方式採問卷調查法,發放問卷345份,有效回收問卷312份,統計分析採用獨立樣本t檢定、變異數分析、相關分析與迴歸分析等進行研究假設之考驗檢定。
      本研究發現,銀行櫃員之工作特性、情緒勞務、工作滿足與組織承諾間皆存在顯著正相關關係,工作滿足在工作特性與組織承諾間具有部分中介效果,情緒勞務在工作特性與組織承諾間具有部分中介效果,工作滿足在情緒勞務與組織承諾間具有完全中介效果。

      In the global financial environment, the competition among the financial circles is intense. Service quality is the key to earn customer’s satisfaction and competitive advantage. While the degree of customer’s satisfaction increases, the image of enterprise raises sharply. The bank clerk is the front-line service employee confronted with customers, and is representative of providing good service to customers face to face. The bank clerk is also the pivot of service quality. In order to provide good service, organization hopes the bank clerks show their positive emotion to satisfy their customers at the same time.
      The study was aimed to explore the correlation among Job Characteristics, Emotional Labor, Job Satisfaction and Organizational Commitment. The study adopted questionnaire survey to make an investigation on the S bank’s clerk. 345 questionnaires were distributed and resulted in 312 valid responses. The data was analyzed by methods including independent sample t test, ANOVA , Pearson correlation and multiple regression analysis.
      The result of the study is that Job Characteristics, Emotional Labor, Job Satisfaction, and Organizational Commitment show remarkable positive correlation in between. The Job Satisfaction had only the partial mediation effect on the relationship between Job Characteristics and Organizational Commitment. The Emotional Labor had only the partial mediation effect on the relationship between Job Characteristics and Organizational Commitment. The Job Satisfaction had only the complete mediation effect on the relationship between Emotional Labor and Organizational Commitment.

    中文摘要 ……………………………………………………………………… i 英文摘要 ……………………………………………………………………… iii 目 錄 ……………………………………………………………………… v 表 次 ……………………………………………………………………… vii 圖 次 ……………………………………………………………………… ix 第一章 緒論 …………………………………………………………………… 1  第一節 研究背景與動機 …………………………………………………… 1  第二節 研究目的與待答問題 ……………………………………………… 5  第三節 研究範圍與限制 …………………………………………………… 7  第四節 重要名詞解釋 ……………………………………………………… 7 第二章 文獻探討 ……………………………………………………………… 11  第一節 工作特性 …………………………………………………………… 11  第二節 情緒勞務 …………………………………………………………… 18  第三節 工作滿足 …………………………………………………………… 27  第四節 組織承諾 …………………………………………………………… 35  第五節 工作特性、情緒勞務、工作滿足與組織承諾之相關研究 ……… 43 第三章 研究設計與實施 ……………………………………………………… 51  第一節 研究架構 …………………………………………………………… 51  第二節 研究變項與操作型定義 …………………………………………… 53  第三節 研究方法 …………………………………………………………… 56  第四節 研究流程 …………………………………………………………… 56  第五節 研究對象 …………………………………………………………… 59  第六節 研究工具 …………………………………………………………… 60  第七節 資料分析 …………………………………………………………… 67 第四章 研究結果與討論 ……………………………………………………… 71  第一節 個人變項分析與在各研究變項之差異分析 ……………………… 71  第二節 研究變項描述性分析 ……………………………………………… 80  第三節 問卷信效度分析 …………………………………………………… 82  第四節 研究變項之相關分析 ……………………………………………… 88  第五節 研究變項之迴歸分析 ……………………………………………… 89  第六節 中介效果驗證與分析 ……………………………………………… 95  第七節 研究檢驗結果彙整 ………………………………………………… 100 第五章 結論與建議 …………………………………………………………… 101  第一節 研究結論 …………………………………………………………… 101  第二節 研究建議 …………………………………………………………… 107 參考文獻 ……………………………………………………………………… 111  一、中文部分………………………………………………………………… 111  二、外文部分………………………………………………………………… 115 附 錄 ……………………………………………………………………… 125  附錄一:問卷初稿 ………………………………………………………… 127  附錄二:內容效度專家名單 ……………………………………………… 132  附錄三:問卷修正對照表 ………………………………………………… 133  附錄四:研究調查問卷 …………………………………………………… 141

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