本次研究是利用比較利益的角度探討綠色科技的採用行為，就形象、功能、環境利益和財務動機這四個因素探討對油電混合車購買意願的影響，並且以消費者的環保意識和產品知識作為干擾變數。

This research examines green technology adoption from the angle of relative benefits. We observed how the four factors: Image, Function, Environmental Benefits and Financial Motivations influence the decision of buying a Hybrid Vehicle.
Moreover, we take environmental awareness and product knowledge as moderators.

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