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研究生: 陳岳琳
Chen, Yueh-Lin
論文名稱: 信任與公司績效:味全公司案例分析
Trust and Firm Performance :A Case Study of Wei Chuan Foods Corporation
指導教授: 黃嘉威
Huang, Chia-Wei
學位類別: 碩士
Master
系所名稱: 管理研究所
Graduate Institute of Management
論文出版年: 2019
畢業學年度: 107
語文別: 中文
論文頁數: 48
中文關鍵詞: 味全公司信任企業社會責任公司績效
DOI URL: http://doi.org/10.6345/NTNU201900939
論文種類: 學術論文
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  • 企業社會責任是否可以提高公司績效?此一議題長久以來,無論是實務界或學術界的研究結果並不一致。因此本研究採用汪瑞芝及李佳駿(2019)所建構之企業社會責任綜合指標為依據,以 2014 年味全食安醜聞事件作為事件日期,抓取前後二年(2012-2016 年)之台灣食品工業上市櫃公司為研究象,欲探討企業投入企業社會責任程度高低遇到競爭者發生醜聞事件時,對於其公司財務績效之關聯性。
    本文的研究結果如下,高企業社會責任公司在面臨競爭者遇到醜聞事件衝擊時能有助提升銷售量與股價表現,因為消費者集體抵制公司無良行為很快反應在銷售量表現,故高社會責任企業的銷售量績效表現顯著優於低社會責任企業,且消費者健康意識抬頭,越來越關注食安健康議題,若企業爆發食安風暴,會重創消費者信心,拖累整體消費市場,進而衝擊股價重挫。然而由於企業在實施企業社會活動時,必須承擔企業社會責任所產生的成本,也因此造成企業利潤減少、獲利下降,導致企業的損失。

    第壹章 緒論 1 第ㄧ節 研究背景與動機 1 第二節 研究目的 4 第三節 研究流程 5 第貳章 文獻探討 6 第ㄧ節 企業社會責任與績效指標 6 第二節 負面醜聞之概念與研究 9 第三節 企業社會責任與信任 9 第四節 企業社會責任、醜聞事件與公司價值 10 第參章 個案公司概述 13 第ㄧ節 黑心油事件背景 13 第二節 味全公司介紹 14 第肆章 研究方法 30 第ㄧ節 資料來源與樣本選取 30 第二節 變數定義 30 第三節 資料分析 35 第伍章 實證結果與分析 36 第ㄧ節 樣本敘述與樣本統計 36 第二節 單變量實證之結果分析 40 第陸章 結論與建議 44 第一節 研究結論 44 第二節 研究限制與建議 45 考文獻 46

    網站
    中華民國企業永續發展協會,網址:http://www.bcsd.org.tw/about/history。
    天下雜誌,CSR 天下企業公民,網址:http://topic.cw.com.tw/csr/。
    遠見雜誌,CSR 企業社會責任獎,網址:http://www.gvm.com.tw/CSR/index。

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