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| 研究生： |
林瑞宏 Lin, Jung-Hung |
|---|---|
| 論文名稱： |
曜越科技的電競策略為什麼會失敗 Why Thermaltake eSports fail |
| 指導教授： |
何宗武
Ho, Tsung-Wu |
| 口試委員： | 施人英 郭俊賢 |
| 口試日期： | 2021/05/23 |
| 學位類別： |
碩士 Master |
| 系所名稱： |
高階經理人企業管理碩士在職專班(EMBA) Executive Master of Business Administration |
| 論文出版年： | 2021 |
| 畢業學年度： | 109 |
| 語文別： | 中文 |
| 論文頁數： | 42 |
| 中文關鍵詞： | 電競 、營運風險 、風險與機會 |
| 英文關鍵詞： | e-sports, operational risk, risks and opportunities |
| 研究方法: | 內容訪談法 |
| DOI URL： | http://doi.org/10.6345/NTNU202100458 |
| 論文種類： | 學術論文 |
| 相關次數： | 點閱：174 下載：0 |
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曜越電競品牌失敗的要素為何？又應該如何控制品牌營運風險?透過樂高集團與阿迪達斯個案，探討企業如何面對風險與機會，從而建構企業專屬的營運風險管理框架，全面提升企業未來競爭力，以面對全球市場高度不確定性。
What are the elements that made the Thermaltake e-sports brand fail? How should brand operational risk be controlled? Through the LEGO Group and Adidas cases, explore how companies face risks and opportunities, thereby constructing an enterprise-specific operational risk management framework that will enhance their future competitiveness in order to face the highly uncertainty in the global market.
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