研究生: |
林怡君 Lin, I-Chun |
---|---|
論文名稱: |
新北市公共運輸場站行動圖書館服務品質探究 A Study on Service Quality of the Mobile Libraries at the New Taipei City Public Transportation Terminal |
指導教授: |
柯皓仁
Ke, Hao-Ren |
學位類別: |
碩士 Master |
系所名稱: |
圖書資訊學研究所 Graduate Institute of Library and Information Studies |
論文出版年: | 2014 |
畢業學年度: | 102 |
語文別: | 中文 |
論文頁數: | 244 |
中文關鍵詞: | 行動圖書館 、服務品質 、ServQUAL 、公共運輸場站 、公共圖書館 |
英文關鍵詞: | Mobile Library, Service Quality, ServQUAL, Public Transportation Terminal, Public Library |
論文種類: | 學術論文 |
相關次數: | 點閱:128 下載:13 |
分享至: |
查詢本校圖書館目錄 查詢臺灣博碩士論文知識加值系統 勘誤回報 |
行動圖書館為裝載著書架及工作人員的車輛或其他交通工具型式,具流動性或可移動性,在特定日期以分館模式服務於缺乏圖書館資源的社區。國內行動圖書館多為服務偏鄉地區居民,然新北市立圖書館為服務通勤族和及擴大圖書館服務對象,自2012年起以巴士為載體之行動圖書館,開往捷運站及火車站等公共運輸場站,提供辦證、借閱服務,讓民眾能利用通勤、外出搭乘交通工具的機會接觸圖書館的服務。
為了解新北市公共運輸場站行動圖書館服務品質,了解服務優勢及劣勢,助其鎖定目標客群,本研究除以分析自動化流通系統中行動圖書館利用狀況統計資料,並以文獻探討、輔以現場觀察歸納讀者問卷以探究讀者使用習慣、服務品質、讀者需求、個人資料等四部份,其中服務品質量表係使用ServQUAL量表修改而成,包含實際感受值及期待程度值兩個部份。
本研究結論共12項:1.讀者造訪目的多為瀏覽及借、還書籍,造訪時段一般於晚間6時後,並以造訪頻率低者佔多數;2.樹林火車站整體利用狀況最佳,鶯歌火車站最不理想;3.讀者借閱書籍主題偏好為兒童書籍、語言文學類及應用科學類;4.讀者對於服務品質各構面期待程度及實際感受均達滿意,有形性構面之實際感受值及期待程度值皆為各構面最高;5.讀者對於服務品質各構面實際感受皆未達期待程度標準,關懷性構面服務缺口最大;6.服務品質重要表現程度分析結果可得有形性構面、確實性構面、反應性構面為需繼續保持構面;保證性構面、關懷性構面為為低優先順序構面;7.讀者以女性及都會返家途經通勤族群為主;8. 讀者居住地多臨近該服務設置地點,且多數為自行發現;9.不同背景讀者之服務品質感受整體不具顯著差異;10.讀者對於文學、休閒類讀物及童書需求較大,資料類型偏好工具書、有聲書及漫畫,並重視館藏新穎度、更新頻率及數量多寡;11.逾半數讀者希冀該服務能增加閱讀桌椅及提供各類型藝文資訊;12.多數讀者有成年家人也閱讀借回書籍。
根據研究結果,本研究提出10項建議:1.調整服務巡迴頻率及地點以增加使用效益;2.調整服務時間以符合讀者之需求;3.館藏選擇應更貼近讀者及其家人之需求;4.注意館藏更換頻率及新穎度;5.加強書籍陳列方式;6.閱覽規則應更加彈性以符合該服務讀者使用習慣;7.改善車體視覺吸引力以及停靠地點;8.服務人員應更加積極主動推廣該服務;9.加強現場燈光照明及增加閱讀桌椅設備;10.定期進行服務品質評估及業務統計資料分析。
Mobile libraries are vehicles or other means of transport loaded with book stacks and library staff. Due to the mobility, they serve on specific dates as library branches in communities lack of collection resource. While most domestic mobile libraries are serving residents of remote areas, New Taipei City Library, in order to serve the commuters and expand target user groups, has been dispatching van-type mobile libraries to MRT stations, train stations and other public transportation terminals since 2012, providing citizens with library services such as library card application and lending service while they commute or travel by public transportation.
In order to understand the service quality, advantages and disadvantages of mobile libraries at public transportation terminals in New Taipei City and to target customer groups, the study analyzed the mobile library utilization statistics in the Library Automation System and investigated readers' habits, service quality, readers' needs and personal information by literature review, on-site observation and questionnaire compilation. Among the four aspects, the service quality scale was modified from the ServQUAL scale, measuring actual experience scores and expectation scores.
The study concluded 12 points as follows: 1) the readers visit mostly for browsing, borrowing and returning books, usually after 6 p.m., and the majority of visitors are of low visiting frequency; 2) Shulin Train Station shows the best overall utilization while Yingge Train Station shows the worst; 3) the readers' preferences for book topics are children's books, language and literature, and applied sciences; 4) the readers express fair satisfaction on both expectation and actual experience of all service quality facets, while the Tangibles facet has the highest scores in both expectation and actual experience; 5) the readers express less satisfaction on actual experiences than expected standard in respect of all service quality facets, while the Empathy facet shows least customer satisfaction; 6) the IPA analysis for service quality reveals that the Tangibles, Reliability and Responsiveness are necessary facets, while Assurance and Empathy are low priority ones; 7) readers comprise mostly of females and urban commuters on the way home; 8) readers reside mostly near the service locations, which are noticed autonomously; 9) generally, readers of different backgrounds show insignificant difference in service quality experiences; 10) readers show larger needs in literature, leisure and children's books, preferences for reference works, audio books and comics, and more attention on novelty of collection resources, update frequency and quantity; 11) more than 50% of the readers expect additional reading tables and chairs, and the provision of various types of art and cultural information; and 12) most readers' adult family members also read the borrowed books.
Based on the research results, the study proposed 10 suggestions as follows: 1) service frequency and locations shall be adjusted to increase the usability; 2) service hours shall be adjusted to meet the needs of readers; 3) the selection of collection resources shall be more suitable for readers and their families; 4) more attention is required on the replacement frequency and novelty degree of collection resources; 5) improvements on book display shall be made; 6) more flexible Library Rules and Regulations are needed to meet the habits of users; 7) visual attractiveness and parking locations shall be improved; 8) service personnel shall be more active and proactive in promoting the service; 9) enhanced lighting and additional reading tables and chairs are needed; and 10) regular service quality assessments and business statistics analysis are required.
Association of Research Libraries. (2014). LibQUAL+TM -About the Survey- Participant Lists. Retrieved August 10th., 2014, from http://www.libqual.org/about/about_survey/participants
American Marketing Association.). Resource Library-Dictionary-Service Quality. Retrieved November 3, 2013, from http://www.marketingpower.com/_layouts/Dictionary.aspx?dLetter=S
Asociación de Profesionales de Bibliotecas Móviles (ACLEBIM).). A Survey of the Mobile Libraries in Germany with a Special Look on the Munich Bookmobile System. Retrieved November 3, 2013, from http://www.bibliobuses.com/documentos/Bibliobuses%20en%20Alemania.pdf
Bashaw, D. (2010). On the Road Again: A Look at Bookmobiles, Then and Now. Children and Libraries, 8(1), 32-34.
Bennett, Peter D., & American Marketing Association. (1995). Dictionary of marketing terms (2nd ed.). Lincolnwood, Ill., USA: NTC Business Books.
BiblioMetro. (2013). Historia. Retrieved December 6th., 2013, from http://www.bibliometro.cl/
Butdisuwan, S. (2009). Reaching out through a mobile library. Paper presented at the IFLA Council and General Conference, Jerusalem, Israel.
Contra Costa County Library. (2013). Library-a-Go-Go. Retrieved December 6th., 2013, from http://ccclib.org/locations/libraryagogo.html
Cook, Colleen. (2002). The maturation of assessment in academic libraries: The role of LibQUAL+™. Performance Measurement and Metrics, 3(2).
Council of the City of Gold Coast. (2013). Mobile Library. Retrieved Dec 24th, 2013, from http://www.goldcoast.qld.gov.au/library/mobile-library-10115.html
Crosby, P. (1979). Quality Is Free: The Art of Making Quality Certain. New York: Now American Library.
Davidson, G., & Dorner, D. (2009). Selection criteria for mobile library collections. Collection Building, 28(2), 51-58.
Deming, E. (1982). Out of the Crisis: Quality, productivity, and competitive position. Cambridge: Massachusetts Institute of Technology.
Edwards, C. (1968). The meaning of quality. Quality Progress, 1, 36-39.
Encyclopædia Britannica Inc. (2013). Encyclopedia Britannica. Retrieved December 3, 2013, from http://www.britannica.com
J.A. Ba. (1990). The New Encyclopaedia Britannica. In i. Encyclopaedia Britannica (Ed.), Transportation (Vol. 28, pp. 752-865). Chicago, Ill.: Encyclopaedia Britannica.
Garvin, D. (1988). Managing Quality: The Strategic and Competitive Edge. New York: Free Press.
Gayler, Robert J. (1988). The way we were. Library Association Record, 90(8), 452.
Grönroos, C. (1984). A Service Quality Model and Its Marketing Implications. European Journal of Marketing, 18(4), 37-45.
Grönroos, C. (1990). Relationship Approach to Marketing in Service Contexts: The Marketing and Organizational Behavior Interface. Journal of Business Research, 20, 3-11.
Hamilton, Masha. (2007). The camel bookmobile. New York: HarperCollins.
Hawke, B., & Jenks, F. (2003). On the move: Mobile library services in New Zealand. Australasian Public Libraries and Information Services, 18(3), 93-105.
Hernon, P., & Nitecki, D. A. (2001). Service quality: A concept not fully explored. Library Trends, 49(4), 687-708.
Hiller, S. (2004). Another Tool in the Assessment Toolbox: Integrating LibQUAL+ into the University of Washington Libraries Assessment Program. Journal of Library Administration, 40, 121-137.
Hipps, K., & Kyrillidou, M. (2003). Library User Assess Service Quality with LibQUAL+TM and E-QUAL. In Association of Research Libraries (Ed.), ARL: A Bimonthly Report on Research Library Issues & Actions. Washington, DC.
Hoelscher, M., & Sepke, C. (2010). Moving Libraries: Mobile Library Concepts in Response to the Challenges Regarding Modern Information Society. Paper presented at the International Federation of Library Associations and Institutions (IFLA), Gothenburg, Sweden.
Van House, Nancy A, Weil, Beth T, & McClure, Charles R. (1990). Measuring academic library performance: a practical approach: American Library Association London and Chicago.
Kelly, T. (1977). History of Public Libraries in Great Britain, 1845-1975. London, Great Britain: Library Association.
Kenneally, A., & Payne, C. (2000). Mobile library services: Australian trends. Australasian public libraries and information services (APLIS), 13(2), 63-71.
Knapp, Amy E. (2004). We Asked Them What They Thought, Now What Do We Do? The Use of LibQUAL+ (™) Data to Redesign Public Services at the University of Pittsburgh. Journal of library administration, 40(3-4), 157-171.
Koontz, C., Gubbin, B., & International Federation of Library Associations and Institutions. (2010). IFLA public library service guidelines. Berlin: De Gruyter/Saur.
Kotler, Philipp, & Keller, Kevin Lane. (2012). Marketing management (14th Edition ed.). Upper Saddle River, N.J.: Prentice Hall.
Krolak, Lisa. (2005). The role of libraries in the creation of literate environments: UNESCO Institute for Education (UIE).
Juran, J. M., Gryna, F. M., & Bingham Jr, R. S. Quality control handbook, 1974. McGraw-Hill Book Company, Chapters, 9, 22.
Lehtinen, Uolevi, & Lehtinen, Jarmo R. (1982). Service Quality: A study of Quality Dimensions. Service Management Institute. Osakeyhtiö, Finland.
Levitt, T. (1972). Production-Line Approach to Service. Havard Business Review, 50(4), 41-52.
Lewis, R. C., & Booms, B. H. (1983). The marketing aspects of service quality. Emerging perspectives on services marketing, 65(4), 99-107.
Lovelock, Christopher H. (2001). Services marketing : people, technology, strategy (4th ed.). Upper Saddle River, N.J.: Prentice Hall.
Lovelock, Christopher H., & Wright, Lauren. (1999). Principles of service marketing and management. Upper Saddle River, N.J.: Prentice Hall.
Martilla, J. A., & James, J. C. (1977). Importance-Performance Analysis. The Journal of Marketing, 77-79.
Parasuraman, A., Zeithaml, Valarie A. , & Berry, Leonard L. (1985). A conceptual Model of Service Quality and Its Implications for Future Research. Journal of Marketing, 49, 41-50.
Parasuraman, A., Zeithaml, Valarie A., & Berry, Leonard L. (1988). SERVQUAL- A Multiple-Item Scale for Measuring Consumer Perceptions of Service Quality. Journal of Retailing, 64(1), 12-40.
Parasuraman, A., Zeithaml, Valarie A., & Berry, Leonard L. (1991). Refinement and Reassessment of the SERVQUAL Scale. Journal of Retailing, 67(4), 420-450.
Pearsall, Judy. (Ed.) (1998) Public Transport
Mass Transit
Terminal
Transport. Oxford: Clarendon Press.
Pitt, Leyland F., Watson, Richard T., & Kavan, C. Bruce. (1997). Measuring information systems service quality: Concerns for a complete canvas. MIS Quarterly, 21(2), 209-221.
ProBiblio. (2013). About Airport Library. Retrieved December 6th., 2013, from http://www.airportlibrary.nl/
Prytherch, Raymond John. (1990). Harrod's librarians' glossary and reference book. Aldershot, Hants, England
Brookfield, Vt., USA: Gower.
Quaglieri, Elizabeth. (2013). Now Boarding On Platform One: Madrid’s Library Lending Machine. Retrieved December 6th., 2013, from http://amt-lab.org/blog/2013/03/now-boarding-on-platform-one-madrids-library-lending-machine
Ranganathan, Shiyali R. (1931). The Five Laws of Library Science. Madras, India: Madras Library Association.
Reitz, Joan M. (2004). Dictionary for Library and Information Science. Westport, CT: Libraries Unlimited.
Sasser, W., R., Olsen, & Wyckoff, D. (1978). Management of service operations: Text, cases, and readings. Boston: Allyn and Bacon.
Scruta, Molly. (2012). LibroExpress, Madrid, Spain. Retrieved December 6th., 2013, from https://www.youtube.com/watch?v=hFD6P88f-7k
Secretaría Distrital de Cultura, Recreación y Deporte. (2013). Libro al Viento. Retrieved Nov. 15th, 2013, from http://www.culturarecreacionydeporte.gov.co/portal/node/79
Shetty, Y.K., & Ross, Joel E. (1985). Quality and its management in service business. Industrial Management, 27(6), 7-12.
Shi, Xi, & Levy, Sarah. (2005). A theory-guided approach to library services assessment. College & Research Libraries, 66(3), 266-277.
Simpson, J. A. (Ed.) (1989) The Oxford English dictionary (2nd. ed.). New York: Oxford University Press.
Takeuchi, H., & Ouelch, JA. (1983). Quality is more than making a good product. Harvard Business Review, July-August, 340-351.
Vuchic, Vukan R. (1981). Urban Public Transportation: Systems and Technology. Englewood Cliffs, N.J.: Prentice-Hall.
Want, P. (1990). The History and Development of Mobile Libries. Library Management, 11(2), 5-14.
Winter, Jeanette. (2010). Biblioburro: A True Story from Colombia (1st ed.). New York: Beach Lane Books.
Zeithaml, Valarie A., Parasuraman, A., & Berry, Leonard L. (1985). Problems and Strategies in Service Marketing. Journal of Marketing, 49, 33-46.
ZIRI, DANIELLE. (2013, July 9). Tel Aviv inaugurates beach library, The Jerusalem Post. Retrieved from http://www.jpost.com/National-News/Tel-Aviv-inaugurates-beach-library-319293
丁鏘升、李義昭、陳惠渟(2010)。圖書館服務品質評估方法之探討。高苑學報,16: (1),157-166。
中山愛理(2006)。日本の移動図書館の現状と課題西日本の図書館への訪問調査から。情報社会試論,11,47-59。
中華民國品質學會(1992)。ISO國際標準服務業品質管理。台北市:中華民國品質學會。
孔令琪(2013年1月24日)。東區地下街智慧圖書館今開幕。聯合晚報,A11版。
王倩、張瑾(2013年7月10日)。以色列首個海濱移動圖書館問世。中國國際廣播電台。取自http://big5.cri.cn/gate/big5/gb.cri.cn/42071/2013/07/10/6351s4177225.htm。
王贊華(2005)。彰化市立圖書館服務品質滿意度之研究(碩士論文)。取自http://ndltd.ncl.edu.tw/cgi-bin/gs32/gsweb.cgi?o=dnclcdr&s=id=%22094THU00636042%22.&searchmode=basic
田代如(2009)。臺北市立圖書館服務品質調查研究(碩士論文)。取自http://ndltd.ncl.edu.tw/cgi-bin/gs32/gsweb.cgi?o=dnclcdr&s=id=%22096TMTC5204004%22.&searchmode=basic
石坂文庫巡迴書庫規程(1912年 10月)。私立石坂文庫年報第三年報,5。
宇治鄉毅著;何輝國譯(2006)。石坂荘作與石坂文庫以日本統治時期臺灣先驅圖書館之軌跡為中心。臺灣學研究通訊,2,82-101。
交通部臺灣鐵路管理局(2014)。臺鐵統計資訊。線上檢索日期:2014年7月31日。取自:http://www.railway.gov.tw/tw/CP.aspx?sn=7460&n=6886
行政院主計處(2013)。運輸統計。線上檢索日期:2013年12月7日。取自:
http://www.dgbas.gov.tw/
吳佳錦(2012)。板橋低碳智慧圖書館使用行為之探討(碩士論文)。取自http://ndltd.ncl.edu.tw/cgi-bin/gs32/gsweb.cgi?o=dnclcdr&s=id=%22100YZU05586024%22.&searchmode=basic
吳明隆(2013)。SPSS統計應用學習實務:問卷分析與應用設計。新北市:易習圖書。
周靜宜(2005)。讀者對圖書館服務品質滿意度之研究以國立臺灣圖書館為例(碩士論文)。取自http://ndltd.ncl.edu.tw/cgi-bin/gs32/gsweb.cgi?o=dnclcdr&s=id=%22093MCU05320010%22.&searchmode=basic
林呈潢(2009)。圖書館統計標準(CNS13151)使用手冊。台北市:國家圖書館。
林奇伯(2010)。高雄市年年開新館連捷運站都有自動圖書館。遠見雜誌,292,174-175。
林奇伯、林珮萱。(2010)。閱讀救台灣2300萬人的閱讀力總體檢。遠見雜誌,292,104-112。
邱紹雯(2012年1月9日)。自助借書站進駐台北車站。自由時報,AA3版。
邱皓政(2010)。量化研究與統計分析(三版)。臺北市:五南。
邱瓊玉(2013年7月10日)。以色列首個海濱移動圖書館問世,大小相當於一輛SUV。國際在線。取自:www.cri.cn。
侯秀育(2005)。民眾對公共圖書館服務品質期望與滿意度之研究以彰化縣文化局圖書館為例(碩士論文)。取自http://ndltd.ncl.edu.tw/cgi-bin/gs32/gsweb.cgi?o=dnclcdr&s=id=%22093NCUE5316063%22.&searchmode=basic
徐世輝(1996)。品質管理。台北市:三民書局。
徐如宜(2014年3月1日)。租書店關門要把藏漂出去。聯合報,B1版。
根津駅根津メトロ文庫設置から24年蔵書600冊に(2013年5月8日)。上野経済新聞。取自:http://ueno.keizai.biz/headline/1314/。
耿詩婷(2010)。改造北縣圖書館于玟企圖心旺盛。書香遠傳,85,54-57。
袁莉婷(2006)。由SERVQUAL模式探討大學圖書館服務品質與讀者滿意度之研究以南亞技術學院為例(碩士論文)。取自http://ndltd.ncl.edu.tw/cgi-bin/gs32/gsweb.cgi?o=dnclcdr&s=id=%22095HCU08676009%22.&searchmode=basic
財團法人佛光山文教基金會(2013)。雲水書坊創辦緣起。線上檢索日期:2013年12月3日。取自:http://fgs.webgo.com.tw/b91.php
高雄市立圖書館(2006)。行動圖書館暨故事媽媽列車首站開抵仁愛國小,全校師生享受在陽光下閱讀的樂趣。線上檢索日期:2013年12月5日。取自:http://kcrm.ksml.edu.tw/news_01_62.htm
高詩琴(2011年6月28日)。全台首座到松機圖館借書。聯合報,A11版。
張有恆主編(1994)。都市公共運輸。台北市:華泰書局。
張淑珠(2014年3月12日)。台中圖添2部巡迴車。台灣新生報,6版。
張菁雅、徐夏蓮(2010年1月16日)。全國首創微型自助圖書館開張。自由電子報。取自http://www.libertytimes.com.tw/。
莊汶池(2007)。桃園縣平鎮市立圖書館服務品質之研究(碩士論文)。取自http://ndltd.ncl.edu.tw/cgi-bin/gs32/gsweb.cgi?o=dnclcdr&s=id=%22096TMTC5204004%22.&searchmode=basic
許玉娟(2013年7月6日)。澎湖湖西公車亭變身圖書館。聯合報,B1版。
連美智(2013)。無處不書香公車圖書館上路中。臺北畫刊,541,7。
郭靜慧(2010)。溫馨書香雲水書坊讓書香流動每個角落。書香遠傳,83,46-47。
陳如嬌(2013年9月30日)。自動借還書松山車站嘛也通。蘋果日報,A13版。
喻文玟(2014年1月23日)。開放式圖書半年換主題推廣閱讀5處設讀冊吧。聯合報,B2版。
黃玉燕(2014年3月12日)。小貨卡變身圖書館原鄉趴趴GO。大紀元,A7版。
黃邦平(2013年10月14日)。漂書上路開放書架隨處取與還。自由時報,A13版。
黃錦綿(2005)。高雄市立圖書館閱讀服務品質之研究(碩士論文)。取自http://ndltd.ncl.edu.tw/cgi-bin/gs32/gsweb.cgi?o=dnclcdr&s=id=%22094NSYS5636046%22.&searchmode=basic
黃麗妃(2007)。無人圖書館像我家書房。新台灣,610,58-59。
楊祖逵(2006)。圖書漂流活動對公眾閱讀行為的影響思考。圖書館論壇,26:(5),63-64、50。
廖雅琴(2013)。臺北我的圖書館。臺北畫刊,544,42-49。
臺北市政府(2014)。臺北市交通統計查詢系統。線上檢索日期:2014年7月31日。取自:http://dotstat.taipei.gov.tw/pxweb2007P/Dialog/varval.asp?ma=TP10202YA&ti=%BBO%A5%5F%B1%B6%B9B%A6U%AF%B8%B6i%A5X%A4H%A6%B8%2D%A6%7E&path=../PXfile/CountyStatistics/&search=%B1%B6%B9B&lang=9
趙志中(2010年6月26日)。微型行動圖書館開啟閱讀未來式。經濟日報,B1版。
劉尚昀(2007年11月15日)。行動圖書車雲水傳書香。中國時報,C2版。
劉顯惠(2006)。高雄市電影圖書館服務品質與觀眾滿意度關係之研究(碩士論文)。取自http://ndltd.ncl.edu.tw/cgi-bin/gs32/gsweb.cgi?o=dnclcdr&s=id=%22095NKNU5142032%22.&searchmode=basic
潘云薇(2011)。新北市整併挑戰多植根閱讀不打折。書香遠傳,94,14-17。
蔡佳霖(2005)。輔仁大學圖書館服務品質研究 : LIBQUAL+TM之運用實證(碩士論文)。
總統府(2001)。圖書館法:2001年1月17發布。總統府公報,6377,27-29。
謝梅芬(2006年11月2日)。行動圖書館全市趴趴走。聯合報,C1版。
謝寶煖(1998)。從顧客觀點來談圖書館的績效評估。國立成功大學館刊,1,10-22。
謝寶煖、張保隆(1995)。公共圖書館服務品質評估之研究。圖書館學刊,10,85-114。
鍾文萍(2003)。一個人自在獨享幸福小日子。臺北畫刊,542,8-10。
蘇士雅(2010)。推展都會行動閱讀施純福宛如最佳導演。書香遠傳,84,52-55。