Corporate Social Responsibility (CSR) is nowadays an important issue for
multinational companies. Many initiatives have been developed to support and help to
nourish CSR, but only few has been successful. The United Nation Global Compact (UNGC)
stands out because it is the world’s largest corporate sustainability initiative. The importance
of behaving in a corporate socially responsible manner has increased over the years, but the
reality has always been a matter of debate. With the inclusion of CSR companies are
questioning whether CSR have effect on their performance and how to improve their CSR.
There are almost non-existent empirical evaluations of the contribution of UNGC to CSR
strategies and to firm’s performance. This study aims to fill this knowledge gap by analyzing
the relationship between UNGC and CSR and to examine the relationship between CSR and
Business Performance. System Equation Model named GCSR was developed to achieve the
objective of this study by using Smart PLS software. 154 samples were obtained from
employees working in multinational companies. The findings indicated that UNGC have a
positive significant relationship towards CSR; in which CSR also have a significant positive
effect on Business Performance. The dominant factor for UNGC is Environmental principle
and the first priority for CSR is Vision, values and strategy. For Business performance, the
Performance from customer perspective has the highest influence. Practical implications and
suggestions were also proposed in order to improve the UNGC and CSR.

Corporate Social Responsibility (CSR) is nowadays an important issue for
multinational companies. Many initiatives have been developed to support and help to
nourish CSR, but only few has been successful. The United Nation Global Compact (UNGC)
stands out because it is the world’s largest corporate sustainability initiative. The importance
of behaving in a corporate socially responsible manner has increased over the years, but the
reality has always been a matter of debate. With the inclusion of CSR companies are
questioning whether CSR have effect on their performance and how to improve their CSR.
There are almost non-existent empirical evaluations of the contribution of UNGC to CSR
strategies and to firm’s performance. This study aims to fill this knowledge gap by analyzing
the relationship between UNGC and CSR and to examine the relationship between CSR and
Business Performance. System Equation Model named GCSR was developed to achieve the
objective of this study by using Smart PLS software. 154 samples were obtained from
employees working in multinational companies. The findings indicated that UNGC have a
positive significant relationship towards CSR; in which CSR also have a significant positive
effect on Business Performance. The dominant factor for UNGC is Environmental principle
and the first priority for CSR is Vision, values and strategy. For Business performance, the
Performance from customer perspective has the highest influence. Practical implications and
suggestions were also proposed in order to improve the UNGC and CSR.

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