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研究生: 王寶玉
Wang, Pao-Yu
論文名稱: 探討COVID-19 期間經濟政策對奢侈品行業的影響
COVID-19 Economic Policies and the Luxury Sector
指導教授: 施人英
Shih, Jen-Ying
口試委員: 周世玉
Chou, Shih-Yu
陳文華
Chen, Wen-Hua
施人英
Shih, Jen-Ying
口試日期: 2023/05/31
學位類別: 碩士
Master
系所名稱: 高階經理人企業管理碩士在職專班(EMBA)
Executive Master of Business Administration
論文出版年: 2023
畢業學年度: 111
語文別: 中文
論文頁數: 37
中文關鍵詞: 奢侈品經濟經濟蕭條奢侈品策略凡伯倫商品
英文關鍵詞: Luxury Economics, Recession, Luxury strategy, Veblen Goods
研究方法: 內容分析法Data Analytics
DOI URL: http://doi.org/10.6345/NTNU202300583
論文種類: 學術論文
相關次數: 點閱:96下載:0
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  • 第一章 緒論…………………………………………………………………….…….1 第一節 研究背景與動機…………………………………………..……….………1 第二節 研究目的…………………………………………..……………………….2 第三節 研究架構…………………………………………..……………………….3 第二章 文獻探討…………………………………………….……………………….5 第一節 奢侈品簡史…………………………………………..……….……………5 第二節 奢侈品的相對性…………………………………………..……….………6 第三節 疫情經濟…………………………………………..……………………….8 第四節 疫情經濟和奢侈品…………………………………………..………...…12 第三章 研究方法………………………………………………..…………………..18 第一節 研究資料 …………………………………………..….…………………18 第二節 迴歸模型 …………………………………………...……………………20 第四章 研究結果與討論…………………………………………………...……….22 第一節 研究結果…………………………………………..….…………………..22 第二節 討論 …………………………………………..….………………………27 第五章 結論與建議……………………………………………...………………….30 參考文獻…………………………………………….………………………………32 附錄………………………………………….………………………………………36

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