本研究主要在探討大學生體型及影響大學生身體意象之相關因素。體型分析以中原大學九十學年度新生2016人為對象，實際測量體型分類指標，分析學生體型特性。身體意象之探討以分層隨機抽樣抽出500名新生為對象，研究工具包括身體意象量表、自尊量表、受嘲笑經驗量表、性別角色量表、內外控量表及媒體接觸經驗量表，所得資料以描述性統計、CHAID、MDS、t檢定、變異數分析、皮爾森積差相關、典型相關等統計方法進行分析，得到下列重要結果：
一、 三分之一的男生體重超過標準，四分之一的女生體重過輕。
二、 男女生體型上半身多為M，下半身則多為L，體型分類時，下半身類別影響大。
三、 大學生滿意的身體部位為頭髮、臉部及上半身，不滿意的身體部位為腰腹部、下半身、肌肉張力、體重及身高。
四、 大學女生在外表評價及身體部位滿意度低於男生，對外表的在意程度卻高於男生，均達顯著差異。
五、 大學生身體意象與自尊呈顯著正相關，內控型在外表評價及身體部位滿意度高於外控型，達顯著差異。
六、 三分之一的大學生具兩性化特質，其中男生以兩性化特質為多，女生以女性化特質為多，而具兩性化特質者對外表的滿意度較高，具女性化特質者對外表的重視程度較高。
七、 性別、BMI、自尊及受嘲笑經驗為影響身體意象的重要因素。
為了提升大學新生身體意象滿意度，建議相關單位應積極定義國人各成長階段之理想體型標準，同時加強媒體教育努力建構一個健康環境，學校則加強自我肯定訓練，提升個人自信心，強化自尊。

The purpose of this study was to investigate the somatotype and body image related factors among university students. The subjects were 2016 freshmen in CYCU. Data were collected through a self-report survey instrument consisting of The Multidimensional Body-Self Relations Questionnaire (MBSRQ), Self-Esteem Scale, POTS, Sex Role Inventory, Locus of Control Scale and Media Exposure Scale, and anthropometric measures to assess somatotype. The data were analyzed by frequency distribution, CHAID, MDS, t-test, one-way ANOVA, Pearson product-moment correlation, and Canonical correlation.
The results indicated that:
(1) One third of the male is over-weight, while one fourth of the female is under-weight.
(2) Medium was mostly the size of upper parts of both female and male, while large was usually for lower parts. The size of lower parts became the significant factor.
(3) Hair, face, and upper parts were what satisfy subjects, while waist, lower parts, muscle tone, weight, and height were the parts subjects may felt dissatisfied with.
(4) Females felt less satisfied with appearance evaluation and body area satisfaction than males, and males had lower scores of appearance orientation than females.
(5) There was a significant positive relationship between body image and self-esteem.
(6) One third of the subject was androgynous. Most of males were androgynous, and most of females are feminine. Androgyny felt satisfied with appearance evaluation and body area satisfaction. Feminine had higher scores of appearance orientation than the others.
(7) Gender, BMI, self-esteem, and teasing were significant factors related to body image.
The findings of this study suggest that it’s important to develop the standards of somatotype fit Chinese people. Media education needs to be reinforced for the sake of establishing a healthy environment. The assertion training programs should be conducted on campus in order to emphasize esteem-building among the students.

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