研究生: |
陳怡婷 CHEN, YI-TING |
---|---|
論文名稱: |
從創新桌遊來看理性決策-以北北基WGP金融戰略王大獎賽玩家資產配置行為分析為例 Rational Decision Making from Innovative Board Games-Taking Taipei-Keelung metropolitan area Walex Grand Prix as an example to analyze the asset allocation behavior of players |
指導教授: |
林正昌
Lin, Cheng-Chang |
學位類別: |
碩士 Master |
系所名稱: |
創造力發展碩士在職專班 Continuing Education Master's Program of Creativity Development |
論文出版年: | 2020 |
畢業學年度: | 108 |
語文別: | 中文 |
論文頁數: | 73 |
中文關鍵詞: | 預期效用理論 、理性決策 、創新桌遊 |
英文關鍵詞: | expected utility theory, rational decision making, innovative board games |
DOI URL: | http://doi.org/10.6345/NTNU202001456 |
論文種類: | 學術論文 |
相關次數: | 點閱:116 下載:13 |
分享至: |
查詢本校圖書館目錄 查詢臺灣博碩士論文知識加值系統 勘誤回報 |
本研究旨在運用預期效用理論分析創新桌遊金融戰略王以探討玩家的理性決策行為,採取次級資料分析法,資料取自宏觀金融教育研究發展中心籌備處於2019年3月2日及3月3日辦理之「北北基WGP金融戰略王大獎賽」,選擇有完整資料的準決賽、季殿賽及冠亞賽共四場比賽紀錄,運用描述統計、多重比較之事前比較與單因子獨立樣本變異數分析來進行分析。研究結果顯示:(1)從玩家實際配置行為發現,得分較高之玩家在金融戰略王桌遊進行過程中越符合規範性理論內涵;(2)進一步探討除理性配置外,玩家會運用其他策略來集中積分於同學校玩家,使其學校玩家在第一階段最後積分排名最高。
The purpose of the study was to analyze the decision-making behavior of the WALEX players and discuss the rational decision-making behavior of the players through the board game. This study adopts the secondary data analysis method, and the data is taken from the " Taipei-Keelung Metropolitan Area Walex Grand Prix " held by the Preparatory Department of the Macro-Financial Education Research and Development Center on March 2 and March 3, 2019. Selected those with complete data a total of four game records in the semi-finals, quarters, and championships are analyzed using descriptive analysis, planned comparison of multiple comparisons, and analysis of variance. The results of the study showed: (1) It is found from the player allocation behavior, it is found that the players with higher actual allocation scores are more in line with the normative theoretical connotation in the process of the WALEX board game. (2) In addition to rational chip allocation, players used other strategies to concentrate points on players from the same school and made school players rank the highest in the final points of the first stage.
一、中文文獻
朱芳妮、陳明吉(2018)。從行為經濟學看台灣不動產市場:羅伯特.席勒教授來台演講之省思與啟示。住宅學報,27(2),111-128。
何明樺、林瑞豐、林益倍(2018)。財務困境與動態清算之再檢視─賽局理論之應用。財金論文叢刊,28,28-41。
吳靖東、袁中杰(2019)。投資人情緒、總體經濟因素與中國A股報酬率關係之研究,創新與管理,15(1),1-28。
李春安、王嘉祺、羅進水(2013)。貪婪與恐懼對投資人風險調整行為之影響-展望理論觀點,證券市場發展季刊,25(2),1-54。
周榮義、李石林、黎忠文(2008)。風險管理決策方案探討,中國安全科學學報,18(11),133-137。
周賓凰、張宇志、林美珍(2019)。投資人情緒與股票報酬互動關係,證券市場發展季刊:行為財務學特別專刊,153-190。
林正昌(1995)。不同生涯決策態大學生的決策行為研究一屬性數量變化與訊息呈現方式之效果分析。教育心理學報,28,219-250。
林正昌、林清山、金樹人(2004)。決策過程中決策策略的權變運用:電腦模擬。教育心理學報,36,127-144。
林正昌譯(2009)。判斷與決策心理學-不確定世界中的理性選擇。台北市:學富。
陳正佑、洪榮耀、陳俊賢(2008)。投資人投資行為之研究- 以虛擬交易所為例。商管科技季刊,9(3),349-378。
陳嘉惠、高郁惠、劉玉珍(2002)。投資人偏好與資產配置,臺灣管理學刊,1(2),213-232。
許于仁、楊美娟、劉婉婷、張曉洋(2016)。從心因性數位桌遊探討個人決策風格對於價值觀與生涯發展的影響。數位學習科技期刊,8(2),65-84。
許于仁、楊美娟(2016)。運用數位化桌遊探討理性情緒信念、同理心與情緒決策風格之關係。教育傳播與科技研究,115,59-72。
莫慶文、李顯儀、楊媚帆(2016)。投資人心理情緒與股價報酬率之相關研究。管理科學研究,10(1),1-24。
曹中岑(2018)。推導資本投資之財務決策公式──使用下檔風險指標與模糊集合運算。國立屏東大學-管理類,1,121-141。
張芳全(2018)。統計就是要這樣跑(第二版)。台北市:心理。
張士行、吳珮綾、吳延齡(2002)。可拓理論在期貨市場的投資策略分析。中華技術學院學報,24,107-116。
董旭英,黃儀娟譯(2000)。次級資料研究法。新北市:弘智。
劉上群、陳益壯(2017)。散戶人格特質對投資行為影響之分析-基於展望理論的實證分析。朝陽商管評論,16(1),81‐94。
二、英文文獻
Amling, F. (1988). Investment: An Introduction to Analysis and Management. Englewood Cliffs, N.J., Prentice-Hall.
Barberis, N., Shleifer, A., & Vishny, R. (1998). A Model of Investor Sentiment. Journal of Financial Economics, 49(3), 307-343.
Brown, G. W., & Cliff, M. T. (2004). Investor Sentiment and the Near-term Stock Market. Journal of Empirical Finance, 11(1), 1-27.
Daniel, K. D., Hirshleifer, D. & Subrahmanyam, A. (2001), Overconfidence, Arbitrage, and Equilibrium Asset Pricing. Journal of Finance, 56(3), 921-965.
Gross, K. (1901). The play of man. New York, NY: D. Appleton.
Harren, V. A. (1979). A model of career decision making for college students. Journal of Vocational Behavior, 14(2), 119-135.
Kahneman, D. & Tversky, A. (1979), Prospect Theory: An Analysis of Decision Under Risk. Econometrica, 47(2), 263-291.
Luce, R. D. (2000). Scientific psychology series. The utility of gains and losses: Measurement-theoretical and experimental approaches. Lawrence Erlbaum Associates Publishers.
Millar, S. (1968). The psychology of play. Baltimore, MD: Penguin Books.
Patrick, G. T. W. (1916). The psychology of relations. New York, NY: Houghton-Mifflin.
Piers, M. W., & Landau, G. M. (1980). The gift of play and why children cannot thrive without it. New York, NY: Walker.
Pitz, G. F., & Harren, V. A.(1980). An analysis of career decísion making from the point of view of information processing and decision theory. Journal of Vocational Behavior,16, 320-246.
Radcliffe, C. R. (1990). Investment: Concepts, Analysis, and Strategy. The Journal of Finance, 38(5 ), 1685-1686.
Hastie, R. (2001). PROBLEMS FOR JUDGMENT AND DECISION MAKING. Annual Reviews, 52, 653–83
Rowe, A. J. (1981). Decision making in the ’80s. Los Angeles Business and Economics, 6, 73.
Schiller, F. (1954). On the aesthetic education of man. New Haven, CT: Yale University Press.
Seitz, N., & Ellison, M. (1999). Capital Budgeting and Long-Term Financial Decisions. U.S.A.: Dryden.
Shefrin, H. (2000), Beyond Greed and Fear, Boston, MA: Harvard Business School Press.
Shefrin, H. E. (2001). Behavioral Corporate Finance. Journal of Applied Corporate Finance, 14(3), 113-126.
Slovic, P. (1972). Psychological Study of Human Judgment: Implications for Investment Decision Making. Journal of Finance, 27(4), 779-799.
Statman, M. (1999). Behavioral Finance: Past Battles and Future Engagements. Financial Analysts Journal, 55(6), 18-27.
Sutton-Smith, B. (1967). The role of play in cognitive development. Young Children, 22, 361-370.
Tversky, A., & Kahneman, D. (1981). The Framing of Decisions and the Psychology of Choice. Science, 211(4481), 453-458.
Von Neumann, J. & Morgenstern, O. (1944). Theory of Games and Economic Behavior. Princeton university press.
Vygotsky, L. S. (1967). Play and its role in the mental development of the child. Soviet Psychology, 12, 62-76.