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研究生: 黃上生
論文名稱: 臺北市工職學校推展學校公共關係實施策略與現況調查研究
A Study on Currently Practical Strategies of Promoting Public Relationships among Vocational High Schools in Taipei
指導教授: 陳明堂
學位類別: 碩士
Master
系所名稱: 工業教育學系
Department of Industrial Education
畢業學年度: 86
語文別: 中文
論文頁數: 221
英文關鍵詞: public relations, strategy, vocational high school, taipei
論文種類: 學術論文
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  • 推展學校公共關係,不僅有助於學校的發展,對於社會亦有極大貢獻。本研究旨在瞭解臺北市工職學校推展學校公共關係實施策略與現況,以作為教育行政單位與工職學校之參考。
    首先經由文獻分析,探討學校公共關係的實施策略,其影響因素則為性別、年齡、教育專業背景、最高學歷、任教年資、目前擔任職務、任教學校性質等七項。
    其次藉由專家學者協助,發展臺北市工職學校推展學校公共關係問卷蒐集資料,以驗證假設,並作為實證與推論之依據。透過對臺北市十二所公私立學校110位工職工業類科教師所作的調查資料,以t檢定、單因子變異數分析等統計方法,獲得以下之結論。
    一、整體而言,臺北市工職學校推展學校公共關係的情形為負面傾向。
    二、臺北市工職學校推展學校公共關係的情形在性別、年齡、教育專業背景、最高學歷、任教年資、目前擔任職務、任教學校性質等七項因素中其個別之差異均未達到顯著。但以女性教師、年齡在五十一歲以下、師範院校畢業、任教年資十六年以上、處(室)任、私立學校較佳。
    依據以上結論與發現,針對教育行政單位及工職學校提出六項建議,並指出後續研究之方向。

    To promote the public relationship among schools is not only a benefit to the development of an educational institution but also making a great contribution to a society. The purpose of this study is to understand the currently practical strategies and situation in the promoting of the public relationships between vocational high schools in Taipei City and to provide educational administration organizations and vocational high schools with reference materials.
    It first begins with the literature review to discuss the practical strategies of public relationship between schools and it selects seveninfluence factors: sex, age, education and profession background, education degree, teaching years, current position as well as the properties of the teaching school.
    Secondly, it is helped by experts and scholars to develop a paper to collect the materials of the promotion in developing the public relationships in vocational high schools in Taipei City to examine thehypothesis and be the basis of evidence and inference. By using the investigation materials through 110 vocational industrial teachers in both public and private high schools in Taipei City and using the statistics method such as one sample t test, one-way ANOVA, the results can be shown as following: 1.Totally speaking, the currently promotion of public relationships between the vocational high schools in Taipei City is negative toward.
    2.The situation in promotion in the vocational high schools in Taipei City exhibits not significantly difference in the seven variables: sex, age, education and profession background, education degree, teaching years, current position and the properties of the teaching school. However, regarding those groups of female, below 51 years old, graduated from normal schools, teaching years over 16 years, head of a division, private school, those variables exhibit better in individual difference of the seven variables.
    According to the above findings, this research supplies the educational administration organizations and vocational high schools with six suggestions and point out the direction for further studies.

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