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| Author: |
陳昱宏 Chen, Yu-Hung |
|---|---|
| Thesis Title: |
數位影音廣告平台比較分析與廣告接觸率運用-以YouTube與Facebook為例 Comparative analysis of digital video advertising platforms and the utilization of reach, using YouTube and Facebook as case studies |
| Advisor: |
沈永正
Shen, Yung-Cheng |
| Committee: |
沈永正
Shen, Yung-Cheng 朱克聰 Chu, Ko-Tsung 周佳敏 Chou, Chia-Min |
| Approval Date: | 2023/05/18 |
| Degree: |
碩士 Master |
| Department: |
高階經理人企業管理碩士在職專班(EMBA) Executive Master of Business Administration |
| Thesis Publication Year: | 2023 |
| Academic Year: | 111 |
| Language: | 中文 |
| Number of pages: | 49 |
| Research Methods: | 次級資料分析 |
| DOI URL: | http://doi.org/10.6345/NTNU202300459 |
| Thesis Type: | Academic thesis/ dissertation |
| Reference times: | Clicks: 220 Downloads: 0 |
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