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研究生: 李翠芬
Li, Tsui-Fen
論文名稱: 台灣北部地區青少年電子煙媒體暴露、媒體素養、態度、行為與意圖之相關研究
Study on the Correlation between E-cigarette Media Exposure, Media Literacy, Attitude, and Behavior and Intention among the Junior High School Students in Northern Taiwan
指導教授: 張鳳琴
Chang, Fong-Ching
口試委員: 張鳳琴
Chang, Fong-Ching
黃松元
Huang, Song-Yuan
陳政友
Chen, Cheng-Yu
李景美
Lee, Ching-Mei
胡益進
Hu, Yih-Jin
口試日期: 2024/07/28
學位類別: 博士
Doctor
系所名稱: 健康促進與衛生教育學系
Department of Health Promotion and Health Education
論文出版年: 2024
畢業學年度: 112
語文別: 中文
論文頁數: 82
中文關鍵詞: 青少年電子煙媒體暴露素養
英文關鍵詞: adolescents, e-cigarette, media exposure, literacy
研究方法: 次級資料分析調查研究
DOI URL: http://doi.org/10.6345/NTNU202401786
論文種類: 學術論文
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  • 本研究旨在探討國中學生背景因素、電子煙媒體暴露、素養、態度與電子煙使用行為及意圖之關係。調查新北市、桃園市及宜蘭市國中一年級學生,以自填式問卷進行調查,共1951份有效問卷。研究結果發現如下:
    1. 國中一年級學生曾經使用電子煙者42人(2.2%)。
    2. 雙變項分析結果顯示,學生為男性、成績為後段、家庭經濟狀況為低與中低收入、電子煙媒體暴露越高、電子煙情感媒體素養越低、電子煙廣告效果越高與電子煙結果期待越高者,其曾經使用電子煙的比率較高。
    3. 邏輯複迴歸分析結果顯示學生電子煙情感媒體素養越低與電子煙廣告效果越高者越易有曾經使用電子煙情形。
    4. 複迴歸分析結果顯示,學生電子健康素養越低與電子煙廣告效果越高者,其一年內使用電子煙意圖越大。
    建議政府落實禁止電子煙等新興菸品行銷訊息,加強違規行銷查緝。學校強化電子煙媒體素養教育,以降低電子煙對兒童與青少年的危害。

    This study examined the relationships between background factors, e-cigarette media exposure, literacy, attitudes, and e-cigarette use behavior and intentions among junior high school students. A survey was conducted using self-administered questionnaires among seventh-grade students in New Taipei City, Taoyuan City, and Yilan City, yielding 1951 valid responses. The findings were as follows:
    1. Overall, 42 students (2.2%) reported having used e-cigarettes.
    2. Bivariate analysis results showed that male students, those with lower academic performance, students from lower and middle-low-income families, those with higher e-cigarette media exposure, lower attitudinal media literacy regarding e-cigarettes, higher perceived effects of e-cigarette advertising, and higher outcome expectations from e-cigarettes had a higher rate of e-cigarette use.
    3. Multiple logistic regression analysis results indicated that students with lower attitudinal media literacy regarding e-cigarettes and higher perceived effects of e-cigarette advertising were more likely to have used e-cigarettes.
    4. Multiple regression analysis results showed that students with lower e-health literacy and higher perceived effects of e-cigarette advertising had a greater intention to use e-cigarettes within the next year.
    It is recommended that the government enforce bans on e-cigarettes marketing. Schools should strengthen e-cigarette media literacy education to reduce the harm of e-cigarettes to children and adolescents.

    第壹章 緒論1 第一節 研究動機與重要性1 第二節 研究目的3 第三節 研究問題4 第四節 研究假設5 第五節 名詞操作型定義7 第六節 研究限制10 第貳章 文獻探討11 第一節 青少年電子煙使用與危害11 第二節 青少年電子煙媒體暴露與影響15 第三節 青少年電子煙媒體素養19 第四節 青少年電子煙使用意圖相關實證研究22 第參章 研究方法29 第一節 研究設計29 第二節 研究架構29 第三節 研究對象30 第四節 研究工具31 第五節 研究步驟34 第六節 資料處理與統計分析35 第肆章 研究結果37 第一節 研究對象背景因素之分佈37 第二節 研究對象電子煙媒體暴露、媒體素養、態度、電子煙使用及意圖之現況38 第三節 電子煙使用行為及意圖之相關分析48 第四節 電子煙使用及意圖之預測模型53 第五節 討論60 第伍章 結論與建議63 第一節 結論63 第二節 建議65 參考文獻67 附錄一 電子煙相關因素文獻彙整73 附錄二 問卷內容79

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