由於生活型態的改變，消費者進入茶藝館除了注重品茶和食材外，同時也開始注重茶藝館店內的氛圍，擁有好的環境才能吸引消費者，因此許多餐廳在逐漸轉型與發展的道路上，已進入一個豐沛、多元且要求具備文化深度的階段。
本研究主要的目的是以無為草堂人文茶館為例，透過量化研究法中的「相關性研究法」，從消費者的觀點，探討構成空間氛圍的要素，以及與再惠顧意願之間的關係。透過訪談法訪談專家、消費者、以及茶藝館經營者之後整理出相關的量表發展問卷，並對無為草堂的消費者進行問卷調查，其回收之有效問卷共計332份，以SPSS 17電腦統計軟體進行分析，研究結果發現：
（一）生活型態的三個因素中，受測者最同意的為重視休閒活動、追求生活享受、喜愛自然環境與重視商店氣氛。
（二）空間氛圍的七個因素中，受測者綜合態度最高的是「空間佈置」與「設計風格」。
（三）個人屬性及消費行為變項對「生活型態」、「空間氛圍」與「在惠顧意願」的確會有顯著差異。
（四）生活型態、對空間氛圍的綜合態度與再惠顧意願之間，皆為顯著正相關。
（五）逐步迴歸分析結果顯示，被選入的六個預測變項中，有三項與空間氛圍有關，分別為「空間質感」、「服務人員」與「環境感官」，反映空間氛圍的塑造對於茶藝館再惠顧意願的重要性。
本研究結果可做為有意參與空間設計實務與空間氛圍研究的參考。

As life style changes, consumers start to shift focus from tea and foods to spatial atmosphere when dinning in a tea house. Many restaurants believe pleasant environment should attract consumers so they gradually develop and transform themselves towards a rich, diversifying and cultural stage.
This thesis, aided by correlation research method, studies the element of space environment, as well as the willingness of Repurchase Intention from customer’s perspective. Through interview with experts, consumers and tea houses this study then tailors questionnaires specifically targeting tea houses’ customers. The data collected from 332 samples are analyzed with the aid of SPSS 17 computing software. The findings of this thesis are shown as followers:
1.Among the three life style factors, the importance of the leisure activities, the pursuit of enjoyment in life, the natural environment and spatial atmosphere of the store are scored highly.
2.Among the seven factors of the spatial atmosphere, combining layout and design with human natural and showing comfort scores the highest.
3.Individual difference and consumption behavior have significant impact on life style, spatial atmosphere and repurchase intention
4.Life style and comprehensive approach to the spatial atmosphere shows positive correlation to the Repurchase Intention.
5.The stepwise regression analysis shows that, among the six chosen variables, three are related to spatial atmosphere including “Quality of atmosphere”,“Service Staff”,and “Environmental Sense”. It reflects the importance of how establishment of spatial atmosphere leads to recurring clientele.

The result of this study can be used in practice for ones intend to participate in the spatial atmosphere design and research.

一、 論文部分

朱永華（1995）。醫院服務品質與病患滿意度之關係研究。國立成功大學企業管理研究所碩士論文。
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留佳敏（2005）。國內茶藝館的體驗營造。輔仁大學管理研究所碩士論文。
張瑞峰（2004）。空間再生與觀眾互動：博物館學的觀點，台南藝術學院博物館學研究所碩士論文。
陳韋仁（2005）。生活型態與消費者首購房車決策之研究－以年輕族群為例。大葉大學事業經營研究所碩士論文。
陳信福（2006）。理性與感性的心靈饗宴－咖啡館之空間氛圍。龍華科技大學商學與管理研究所碩士學位論文。
葉佳琪（2007）。遊客對民宿之空間印象、綜合態度與再宿意願關係之研究 以栗田庄為例。中原大學室內設計研究所碩士論文。

二、 中文專書

范增平（2000）。茶藝學。台北市：萬卷樓圖書。
邱皓政（2004）。量化研究與統計分析。台北市：五南圖書。
簡貞玉（譯）（1996）。消費者行為學。台北市：五南圖書。

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四、 網路資料

行政院主計處網址（2001）：
http://www.dgbas.gov.tw/mp.asp?mp=1
教育部國語辭典簡編本（2002）
http://dict.concised.moe.edu.tw/cgi-bin/jdict/GetContent.cgi?DocNum=5788&GraphicWord=&QueryString=氛圍
范增平先生於2004年4月10日，應國立台灣高雄餐旅學院所主辦的「第二梯次提昇大學基礎教育計畫」，“中華茶文化研討會”專題演講時的錄音帶整理而成。（2006年12月10日整理完成）網址：http://www.fans-tea.com/tportal/contentdt.aspx?t=2&cid=126
「臺灣茶交易網」，取自「改變飲茶習慣的先驅─春水堂」一文，網址：http://www.tea520.com.tw