本研究的主要目的在瞭解大學新生的體重控制行為意圖及其相關因素。並探討研究對象之背景因素、心理因素、社會文化因素、體型意識與體重控制行為意圖的關係。本研究以北區某大學99學年度大學一年級新生為母群體並獲得377位有效樣本。主要研究結果如下：
一、 研究對象對未來會進行以及會考慮進行體重控制行為表示中等程度以上的人，佔了全體的七成以上。
二、 女生、有體重控制經驗者、實際體型愈胖者，對體重過重之關注愈高、自覺體重分類愈重、實際體型與期望體型愈大，其未來體重控制行為意圖愈高。
三、 心理因素方面，研究對象自尊越高，其外表評價越高、對身體各部位滿意度越高，但與體重控制行為意圖無顯著相關。
四、 研究對象受到來自重要他人對體型的負面評價及嘲笑愈多、受傳播媒體影響愈大者，對外表的評價就愈差、對體重過重的關注愈高、對身體各部位的滿意度愈差，且自覺體重的分類傾向愈重，實際與期望體型之差距也愈大，其未來體重控制行為意圖愈高。
五、 對體重過重之關注、過去體重控制經驗、實際與期望體型差、重要他人體型評價（父母）、傳播媒體(認同性)等五個變項可以解釋體重控制行為意圖49.2%的變異量，其中以對體重過重之關注的影響力最大。

The main purposes of this study were to understand the behavioral intention of weight control , and the relationships between the intention and its related factors including background factors, psychological factors,social and cultural factors, body image. The study population was freshmen of one university of northern Taiwan in 2010. The subjects was 377 valid samples. The main results were as follows:
1、More than 70% subjects showed the behavioral intention of weight control in next six weeks.
2、Female, having experience in weight control, obesity, more concerns of overweight, perceiving over weight, and larger difference between actual and expected body weight of subjects had more behavioral intention of weight control in the future.
3、Subjects with higher self-esteem had higher satisfaction for their appearance and body, but the subjects of those factors showed no significant relationship with the behavioral intention of weight control.
4、The more negative evaluation from significant others, the greater influence by the media, the lower satisfaction in appearance, the more concerns of overweight, the consciousness of heavier weight, the more dissatisfaction on body, the larger difference between actual and expected body weight of the subjects all had more behavioral intention of weight control in the future.
5、The concerns of overweight, past experience in weight control, the difference between actual and expected body weight, significant others (parents), media (approval ) could explain 49.2% variance of i behavioral intention of weight control, and the concerns of overweight was main variable to influence toward the intention .

中文部分
尤嫣嫣（2002）。大學生體型及其身體意象相關因素之研究－以中原大學新生為例。國立臺灣師範大學衛生教育研究所博士論文，未出版，台北。
文星蘭（2004）。高中職學生身體意象與減重意圖之研究。國立台北護理學院醫護教育研究所碩士論文，未出版，台北。
王麗瓊（2001）。國中生身體意象之相關因素分析研究－以台中縣某中學為例。國立台灣師範大學衛生教育研究所碩士論文，未出版，台北。
行政院主計處（1992）。中華民國臺灣地區青少年狀況調查報告。臺北市：作者。
行政院衛生署（2002）。國人肥胖定義及處理原則出爐。2010 年4 月30 日，取自http://www.doh.gov.tw/CHT2006/DM/SEARCH_RESULT.aspx。
行政院衛生署（1999）。國民營養現況：1993-1996 國民營養健康狀況變遷調查結果。臺北市:衛生署。
伍連女（1999）。臺北市高職學生身體意象與運動行為之研究。國立台灣師範大學衛生教育學系碩士論文，未出版，台北。
呂昌明、楊昭慧、王淑芳（2001）。大學生減輕體重意圖之研究。衛生教育學報，16，36-43。
吳明隆（2009）。SPSS 操作與應用：問卷統計分析實務。台中：五南。
李復惠（1987）。某大學學生對死亡及瀕死態度之研究。國立台灣師範大學衛生教育學系碩士論文，未出版，台北。
李曉蓉（1997）。青少年身體意象與自尊、沮喪相關之研究。國立高雄師範大學教育學系碩士論文，未出版，高雄。
宋筧珍（2006）。營養系與非營養系學生的體型意識，減重概念，病態飲食相關的心態及其飲食行為及營養攝取之調查。中山醫學大學營養科學研究所碩士論文。未出版，台中。
林秀惠（2005）。台北市高中職學生體重控制行為意圖及其相關因素研究。國立台灣師範大學衛生教育研究所碩士論文，未出版，台北。
林宜親（1998）。青少年體型意識與節制飲食行為之研究。國立台灣師範大學家政教育研究所碩士論文。未出版，台北。
林清財（1984）。自我統整與心理特質關係之研究。國立政治大學教育研究所碩士論文。未出版，台北。
林薇、林宜親（2004）。台灣地區青少年節制飲食行為及其影響初探。家政教育學報，6，1-21。
周玉真（1992）。青少年的身體意象滿意度與其自我概念、班級同儕關係之相關研究。國立彰化師範大學輔導研究所碩士論文，未出版，彰化。
洪嘉謙（2001）。大專女生性別角色與身體形象關係之研究。未出版碩士論文，私立靜宜大學，臺中縣。
洪建德、鄭淑慧（1992）。台北地區女學生的身體形象和飲食行為。中華衛誌，11（4），316-326。
莊文芳（1998）。影響台北市青少年對身體意象認知相關因素之探討。國立陽明大學衛生福利研究所碩士論文，未出版，台北。
郭耿男、蕭美玲、簡俊生（2007）。『國民健康訪問暨藥物濫用調查』2005 年：No. 1。苗栗縣：國家衛生研究院。
陳美昭（2006）。台北市某國中學生運動社會心理、身體意象與規律運動行為之相關研究。國立台灣師範大學衛生教育研究所碩士論文，未出版，台北。
陳怡君（2005）。台灣地區12 歲以上居民的健康狀態與健康行為之相關性分析。嘉南學報，31，311-322。
陳湘茹（2009）。學生體重控制行為意圖及其相關因素研究-以台北縣某完全中學為例。國立臺灣師範大學衛生教育研究所碩士論文，未出版，台北。
陳端容、黃文鴻（2001）。社會關係、身體意象與婦女自服美容或減肥藥品之相關性。臺灣公共衛生雜誌，20（4），311-320。
張伶妃（2005）。某藝術大學學生體型意識、體重控制信念、飲食態度、飲食自我效能與飲食行為之相關探討。國立台灣師範大學衛生教育研究所碩士論文，未出版，台北。
張春興（2006）。張氏心理學辭典。臺北市 : 臺灣東華。
張維揚（2003）。北區某醫學校院學生身體意象對減重意圖之影響及其相關因素之探討。台北醫學大學醫學研究所碩士論文，未出版，台北市。
張淑珍（1987）。某大學女生體型意識、肥胖度、健康與飲食生活關係之研究。國立陽明醫學院公共衛生研究所碩士論文，未出版，台北。
張錦華（2000）。1982 至1999 台灣瘦身廣告研究-多面向的研究。廣告學研究，15，67-114。
張錦華（2002）。女為悅己者“瘦＂？-媒體效果與主體研究。台北：正中書局。
郭婉萍（2000）。某專科女學生減重意圖及其相關因素之研究。國立台灣師範大學研究所碩士論文，未出版，台北。
連婉如（2006）。大一男生體型意識及其相關因子之研究。國立陽明大學社區護理研究所碩士論文，未出版，台北市。
曾育齡（2006）。大學生身體意象與戀愛關係之研究。中國文化大學生活應用科學研究所碩士論文，未出版，台北市。
黃蕙欣（2003）。價值澄清法應用於國一學生身體意象教學介入之研究。國立台灣師範大學衛生教育學系碩士論文，未出版，台北。
陸振芳（1995）。臺灣北部大專女護生體型體重態度與身心困擾之相關探討。私立長庚醫學暨工程學院碩士論文，未出版，臺北縣。
賈文玲（2001）。青少年身體意象與自尊、社會因素關係之研究。中國文化大學兒童福利研究所碩士論文，未出版，台北。
楊雪華（1991）。大學生體重控制意向研究。國立台灣師範大學衛生教育研究所碩士論文，未出版，台北市。
趙國欣（2005）。台北市國中生自尊、身體意象與運動行為相關性研究。國立台灣師範大學衛生教育研究所碩士論文，未出版，台北市。
蔡季蓉（1990）。台北市國中生體型意識滿意度與健康知識、健康行為相關性之研究。國立台灣師範大學衛生教育研究所碩士論文，未出版，台北。
劉倖吟、蔡秀鑾、李翠娥、許文音、蔡欽如、魏燕蘭（2003）青春期體重過重女生體重控制介入措施之初步成效。台灣醫學，7（2），157-165。
劉偉平（1997）。減重者的體型意識滿意度與減重動機之研究－以女性大學生為例。國立彰化師範大學碩士論文，未出版，彰化市。
鄭美瓊（2003）。某大學女生外表吸引力知覺與塑身美容行為之研究。國立台灣師範大學衛生教育研究所碩士論文，未出版，台北。
蕭芳惠（1998）。台北市高中女生的體型意識與心因性厭食症、暴食症傾向之相關研究。台灣師範大學家政教育研究所碩士論文，未出版，台北。
羅惠丹（2004）。某技術學院女生身體意象與社會文化因素對體重控制行為影響之研究。國立台灣師範大學衛生教育研究所碩士論文，未出版，台北。

英文部分
Agliata, D., & Tantleff-Dunn, S. (2004). The impact of media exposure on males` body image. Journal of Social and Clinical Psychology, 23(1), 7-22.
Baird, A. L.,& Grieve, F. G.(2006). Exposure to male models in advertisements lead to a decrease in men`s body dissatisfaction. North American Journal of Psychology, 8(1), 115-122.
Benjet, C., & Guzman, H. L. (2001). Gender differences in psychological well-being of Mexican early adolescents. Adolescence, 36, 47-65.
Beren, S., Hayden, H., Wilfley, D., & Grilo, C. (1996). The influence of sexual orientation on body dissatisfaction in adult men and women. International Journal of Eating Disorders, 2, 135-141.
Brenner, J. B., & Cunningham, J. G. (1992). Gender differences in eating attitudes, body concept, and self-esteem among models. Sex Roles, 27, 413-436.
Brownell, K. D., & Wadden, T. (1992). Etiology and treatment of obesity: Understanding a serious, prevalent, and refractory disorder. Journal of Counselling and Clinical Psychology, 60, 505-517.
Button, E.J., Sonuga-Barke, E.J., Davies, J. and Thomson, M. (1996). “A prospective study of self-esteem in the prediction of eating problems in adolescent schoolgirls: questionnaire findings”. British Journal of Clinical Psychology, 35, 193-203.
Cash, T.F., Winstead, B.A.,＆Janda, L. H.(1986).The great American shapeup: Body image survey report. Psychology Today, 20(4), 30-37.
Cash, T. F., & Pruzinsky, T. (1990). Body images development, deviance, and change. New York: The Guilford Press.
Cash, T.F.(1994).The Multidimensional Body-Self Relations Questionnaire. Unpublished manuscript.
Cheung PC, Ip PL, Lam ST, Bibby H.(2007). A study on body weight perception and weight control behaviours among adolescents in Hong Kong. Hong Kong Med J,13,16-21.
Cohen-Tovee, E. M. (1992). Depressed mood and concern with weight and shape in normal young women. International Journal of Eating Disorders,14, 223-227.
Demarest, J., & Langer, E. (1996). Perception of body shape by underweight, averageweight, and overweight men and women. Perceptual and Motor Skills, 83, 569-570.
Eklund, R. C., & Crawford, S. (1994). Active women, social physique anxiety, and exercise. Journal of Sport & Exercise Psychology, 16, 431-448.
Franzoi, S. L. (1995). The body-as-object versus the body-as-process: Gender differences and gender considerations. Sex Roles, 33, 417-437.
French, S. A., Perry, C. L., Leon, G. R. and Fulkerson, J.A. (1995). Dieting behavior and weight change history in female adolescents. Health Psychology, 14(6), 548-555.
Friestad, C., & Rise, J.(2004). A longitudinal study of the relationship between body image, self-esteem and dieting among 15-21 years olda in Norway. European Eating Disorders Review, 12(4), 247-255.
Fisher, S. (1990). The evolution of psychological concepts about the body. In T. Cash & T. Pruzinsky (Eds.), Body image: Development, deviance and change (pp. 3-20). New York: Guiford Press.
Furnham, A., & Greaves, N. (2006). Gender and locus of control correlates of body image dissatisfaction. European Journal of Personality, 8(3), 183-200.
Gamer, D. M. (1997). The body image survey. Psychology Today, 30(1), 30-46.
Green, S. P., & Pritchard, M. (2003). Predictors of body image dissatisfaction in adult men and women. Social Behavior and Personality, 31(3), 215-222.
Greil, H. (1990). Sex differences in body build and their relationship to sex specific processes of ageing. Collegium Anthropologicum, 14, 247-253.
Groesz, L. M., Levine, M. P., & Murmen, S. K. (2002). The effect of experimental presentation of thin media images on body satisfaction: A meta-analytic review. International Journal of Eating Disorders, 31, 1-16.
Grogan, S. (1999). Body image: Understanding body dissatisfaction in men, woman, and children. New York: Routledge Press.
Harnack, L., Story, M., Rock, B. H., NeumarkSztainer, D., Jeffery,P. and French,S. (1999). Nutrition Beliefs and Weght Loss Practices of Lakota Indian Adults. Journal of Nutrition Education, 31(1),10-15.
Harrison, K., & Cantor, J. (1997). The relationship between media consumption and eating disorders. Journal of Communication, 47, 40-67.
Jackson, R. T., Rashed, M., & Saad-Eldin, R. (2003). Rural urban differences in weight, body image, and dieting behavior among adolescent Egyptian schoolgirls. International Journal of Food Science and Nutrition, 54(1), 1-11
Hood, J., Moore, T. E. & Garner, D. M. (1982). Locus of control as a measure of ineffectiveness in anorexia nervosa. Journal of Consulting and Clinical Psychology,50(1), 3-13
Kaltiala-Heino, R., Kautiainen, S., Virtanen, S. M., Rimpela, A., & Rimpela, M. (2003). Has the adolescents' weight concern increased over 20 years? European Journal of Public Health, 13(1), 4-10.
Krejcie, R. V., & Morgan, D. W. (1970). Determining sample size for research activities. Educational and Psychological Measurement, 30, 607-610.
Liebman, M., Cameron, B. A., Carson, D. K., Brown, D. M., & Meyer, S. S. (2001). Dietary fat reduction behaviors in college students: relationship to dieting status, gender and key psychosocial variables. Appetite, 36(1), 51-56.
McCabe, M. P., & Ricciardelli, L. A. (2001). Parents, peer, and media influences on body image and strategies to both increase and decrease body size among adolescent boys and girls. Adolescence, 142, 225-240.
McCabe, M. P., & Ricciardelli, L. A. (2003). Sociocultural influences on body image and body changes among adolescent boys and girls. Journal of Social Psychology, 143(1), 5-26.
McCreary, D. R. and Sasse, D. K. (2000), “An exploration of the drive for muscularity in adolescent boys and girls”. Journal of American College Health, 48, 34-97.
McKinley, N. M. (1998). Gender differences in undergraduates’ body esteem: The mediating effect of objectified body consciousness and actual/ideal weight discrepancy. Sex Roles, 39, 113-123.
McLean, J. A., Barr, S. I. (2003). Cognitive dietary restraint is associated with eating behaviors, lifestyle practices, personality characteristics and menstrual irregularity in college women. Appetite, 40(2), 185-192.
Myers, P. N, & Biocca , F. A. (1992). The elastic body image: The effect of television advertising and programming on body image distortion in young women. Journal of Communication, 42(3), 108-133.
Nassar, M. (1988). Culture and weight consciousness. Journal of Psychosomatic Research, 32, 573-577.
Navia, B., Ortega, R. M., Ortega, R. M., Requejo, A. M., Mena, M. C., Perea, J. M., & Lopez-Sobaler, A. M. (2003). Influence of the desire to lose weight on food habits, and knowledge of the characteristics of a balanced diet, in a group of Madrid university students. European Journal of Clinical Nutrition, 57(1), 90-93.
Nir, Z & Neumann, L. (1991). Self-esteem and internal-external locus of control, their relationalship to weight reduction. Journal of clinical Perspective, 47, 568-575.
O’Dea, J. A. (2005). School-based health education strategies for the improvement of body image and prevention of eating problems-An overview of safe and successful interventions. Health Education, 105(1), 11-33.
O’Dea, J. & Abraham, S. (2000). “Improving the body image, eating attitudes and behaviours of young male and female adolescents: a new educational approach that focuses on self-esteem”. International Journal of Eating Disorders, 28, 43-57.
O’Dea, J. & Rawstorne, P. (2001). “Male adolescents identify their weight gain practices, reasons for desired weight gain and sources of weight gain information”. Journal of the American Dietetic Association, 11, 105-7.
Park, M. J., Kang, Y. J., & Kim, D. H. (2003). Dissatisfaction with height and weight,and attempts at height gain and weight control in Korean school children. Journal of Pediatric Endocrinology and Metabolism, 16, 545-554.
Phelps, L., Andrea R., & Rizzo F. (1994). Weight Control Techniques Among Female Adolescents:A Comparative Study. Journal of School Psychology, 32(3), 283-292.
Pruzinsky, T., & Cash , T. F. (1990). Integrative themes in body-image development, deviance, and change. In T. Cash and T. Pruzinsky (Eds.), Body image: Development, deviance and Change (pp.337-349). New York: Guiford Press.
Raheem, J., Paxton, M.S., Robert, F., Valois, M.S. & Wanzer Drane, J. (2004). Correlates of Body Mass Index, Weight Goals, and Weight-Magagement Among Adolescents. Journal of School Health, 74(4), 136-143.
Rodin, J. (1993). Cultural and psychosocial determinants of weight concerns. Annals of Internal Medicine, 119, 643-645.
Rotter, J. B. (1966). Generalized expectancies for internal versus external control of reinforcement. Psychological Monographs, 80(1),609.
Schilder, P.(1950). The image and appearance of the human body: Study in the constructive energies of the psyche. New York: International unversities.
Schwartz, M. B., & Brownell, K. D.(1995). Matching Individuals to Weight Loss Treatments:A Survey of Obesity Experts. Journal of Consulting and Psychology, 63(1). 149-153.
Secord,P .F., & Jourard, S. M. (1953). The appraisal of body athxis:body cathexis and the self. Journal of Consulting Psycholog ,17, 343-347.
Sheryl, A. M., & Marita, P. M. (1997). The influence of societal factors on female body image. The Journal of Social Psychology, 137(6), 708-727.
Showers, C. J., & Larson, B. E. (1999). Looking at body image: The organization of self-knowledge about physical appearance and its relation to disordered eating. Journal of Personality, 67, 659-700.
Stice, E., Schupak-Neuberg, E., Shaw, H. E., & Stein, R. I. (1994). Relation of media exposure to eating disorder symptomatology: An examination of mediating mechanisms. Journal of Abnormal Psychology, 103, 836-840.
Stice, E., Cameron, R., Hayward, C., Barr Taylor, C. & Killen, J. (2000),“Body-image and eating disturbances predict onset of depression among female adolescents: a longitudinal study”. Journal of Abnormal Psychology, 109(3), 438-44.
Stokes, R., & Frederick- Recascino C. (2003). Women’s perceived body image: Relations with personal happiness. Journal of Women and Aging, 15(1), 17-29.
Story, M., French, S.A., Resnick, M. D., & Blum, R. W. (1995) Ethnic/racial and socioeconomic differences in dieting behaviors and boey image perceptions in adolescents. International Journal of Eating Disorders, 18(2), 173-179.
Taylor, S.E. (1995). Health psychology (3rd ed.).London: McGraw-Hill.
Thompson, J. K., Heinberg, L. J.(1999). The Media’s Influence on Body Image Disturbance and Eating Disorders: We’ve Reviled Them, Now Can We Rehabilitate Them? Journal of Social Issues,55(2), 339-353.
Thombs,D.L.,Rosenberg,J.M.,Mahoney,C.A.and Daniel,E.L. (1996). Weight-Loss Expectancies,Relative Weight,and Symptoms of Bulimia in Young Women. Journal of College Student Development,37(4). 405-414.
Thomsen, S. R., Weber, M. M., ＆ Brown, L. B. (2002). The relationship between reading beauty and fashion magazines and the use of pathogenic dieting methods among adolescent females. Adolescence, 37, 145 , 1-18.
Tome, R. H. (1993). The effects of pubertal changes on body image and relations with peers of the opposite sex in adolescence. Journal of Adolescence, 16, 421-438.
Vartanian, L. R., Giant, C. L., & Passino, R. M. (2001). “Ally McBeal vs. Arnold Schwarzenegger”:Comparing mass media, interpersonal feedback and gender as predictors of satisfaction with body thinness and muscularity. Social Behavior and Personality, 29, 711-723.
Vincent, M. A., & McCabe, M. P. (2000).Gender differences among adolescents in family and peer influences on body dissatisfaction weight loss and binge eating behaviors. Journal of Youth and Adolescence, 29(2), 205-221.
Wardle, J., Haase, A. M., & Steptoe, A.. (2006). Body image and weight control in young adults: international comparisons in university students from 22 countries. International Journal of Obesity, 30(4), 644-651.
Wardle, J., Johnson, F. (2002). Weight and dieting: examining levels of weight concern in British adults. International Journal of Obesity, 26, 1144–1149.
World Health Organization. Obesity and overweight. Fact sheet Number 311. Geneva: WHO, 2006.
Zaborskis, A., Petronyte, G., Sumskas, L., Kuzman, Marina., Iannotti, R. J.(2008). Body Image and Weight Control among Adolescents in Lithuania, Croatia, and the United States in the Context of Global Obesity. Croatian Medical Journal, 2008, 49(2), 233-242.