科技創新使資訊傳遞方便且快速，人類經濟活動範圍也從區域轉變為全球，蓬勃發展的經濟伴隨著相應的環境污染，2021年IPCC報告指出全球平均溫度上升情況在過去幾年並無減緩跡象，生存環境愈趨嚴苛。
近年受COVID-19疫情影響，各產業受到不同程度之衝擊產品銷售量下滑，而運動休閒服飾銷量卻不減反增，對於運動休閒服飾的需求逐年上升，而在環境議題上服飾產業屬於高污染產業，在各國環境保護法規要求以及消費者永續意識抬頭下，企業也針對產品生命週期以及供應鏈中不同階段中提出綠色創新，並將綠色永續概念納入企業策略執行面的一環並且揭露其企業環境資訊，欲同時達成提升環境績效並兼顧企業營運績效之目標為目前之趨勢。
而本研究採用個案研究法針對運動休閒服飾新創企業以及規模較大之運動休閒服飾品牌企業，對於供應鏈所實施的綠色創新透過企業永續報告書內容揭露之公開資訊、股價資訊及財務指標，探討在不同程度綠色創新成果資訊揭露下與企業績效之關係，以及綠色創新管理實務探討，研究結果顯示綠色創新管理以及環境績效揭露針對於企業績效包含股東權益報酬率、資產報酬率、淨利率以及營業收入成長率以及網路聲量上，結果表示針對環境績效管理與績效揭露程度較高之個案企業，並無顯示相對應之企業績效，而在綠色創新以及綠色供應鏈管理實務上，相較於製造過程中加強排污設備企業應關注產品設計，應將其原物料採用以及產品生命週期中對於環境之衝擊納入考量，將有助於降低企業營運過程中所造成之環境衝擊。

Technological advancements have made information dissemination convenient and rapid, expanding the scope of human economic activities from regional to global scales. However, the flourishing economy has been accompanied by corresponding environmental pollution. The 2021 IPCC report highlighted the unabated rise in global average temperatures in recent years, indicating a harsher survival environment. Furthermore, the COVID-19 pandemic has impacted industries differently, leading to a decline in product sales. Surprisingly, the demand for sportswear and leisure apparel has shown an upward trend. The apparel industry, known for its high pollution levels, faces increasing pressure from environmental regulations and consumers' sustainability awareness. In response, companies are integrating green innovation into their product life cycles and supply chains, incorporating the concept of green sustainability into their strategic execution while disclosing their corporate environmental information. The current trend aims to simultaneously enhance environmental and operational performance. The research adopts a case study approach, focusing on both sportswear startups and established brands. It investigates the relationship between the implementation of green innovation in the supply chain, as revealed through publicly available information in sustainability reports, stock prices, and financial indicators, and corporate performance at various levels of green innovation disclosure. The study also explores the practical aspects of green innovation management. The results indicate that higher levels of green innovation management and environmental performance disclosure do not necessarily correspond to improved corporate performance in terms of shareholder equity return rate, asset return rate, net profit margin, revenue growth rate, and online visibility. Regarding green innovation and green supply chain management practices, companies in the sportswear industry should not only focus on enhancing pollution control measures during the manufacturing process but also consider the impact of material sourcing and environmental considerations throughout the product life cycle. This approach will help mitigate the environmental impact caused by their operational processes.

吳淑鶯、 陳瑞和、陳燕柔. (2013). 綠色營運策略之影響前因與績效評估關係. 中華管理評論國際學報.
林金賢, 黃瓊瑤, & 張瑞元. (2012). 環境揭露與財務績效關聯性-盈餘管理之調節效 果[The Relationship between Environmental Disclosure and Financial Performance- The Moderating Effect of Earnings Management]. 輔仁管理評論, 19(3), 27-54.
施勵行, & 林琨翔. (2003). 綠色供應鏈中企業的整合策略. In: 永續產業發展雙月刊. 胡憲倫, 程大哲, & 許家偉. (2011). 建構永續性平衡計分卡之研究—以半導體產業為 例. 中山管理評論, 19(3), 709-741.
高明瑞, 劉常勇, 黃義俊, & 張乃仁. (2010). 企業綠色管理, 環境績效與競爭優勢關 聯性之研究. 管理與系統, 17(2), 255-278.
陳宥杉. (2004). 綠色環保壓力對企業競爭優勢影響之研究-以國內資訊電子相關產業為例.
楊喻鈞, & 朱博湧. (2011). 美國製造業之企業綠色社會責任與其長期財務績效關聯性分析—以無形資產為中介變數
溫肇東, & 陳泰明. (1997). 台灣的綠色創新組織初探. 臺大管理論叢, 8(2), 99-124.
Al-Tuwaijri, S. A., Christensen, T. E., & Hughes Ii, K. (2004). The relations among environmental disclosure, environmental performance, and economic performance: a simultaneous equations approach. Accounting, organizations and society, 29(5-6), 447-471.
Baxter, P., & Jack, S. (2008). Case study ecmple. The qualitative report, 13(4), 544-559.
Bi, K. X., Yang, S. F., & Li, J. (2012). Study on influential factors of low-carbon performance of manufacturing green innovation system. International Conference on Management Science and Engineering - Annual Conference Proceedings,
Burall, P. (1994). Green-ness is good for you. Design-London(544), 22-25.
Chen, X. (2006). Strategic choose to the technological innovation of firms in industrial cluster. Proceedings of 2006 International Conference on Management Science and Engineering, ICMSE'06 (13th),
Chen, Y.-S. (2008). The driver of green innovation and green image–green core competence. Journal of Business Ethics, 81(3), 531-543.
Chen, Y. S., Lai, S. B., & Wen, C. T. (2006). The influence of green innovation performance on corporate advantage in Taiwan [Article]. Journal of Business Ethics, 67(4), 331- 339. https://doi.org/10.1007/s10551-006-9025-5
Clarkson, P. M., Li, Y., & Richardson, G. D. (2004). The market valuation of environmental capital expenditures by pulp and paper companies. The accounting review, 79(2), 329-353.
Deegan, C., Rankin, M., & Voght, P. (2000). Firms' disclosure reactions to major social incidents: Australian evidence. Accounting forum,
Hall, R. (1993). A framework linking intangible resources and capabiliites to sustainable competitive advantage [Article]. Strategic Management Journal, 14(8), 607-618. https://doi.org/10.1002/smj.4250140804
Hang, S., & Chunguang, Z. (2015). Does environmental management improve enterprise's value?–An empirical research based on Chinese listed companies. Ecological indicators, 51, 191-196.
Hannis, M. (2002). The myth of green consumerism: Consumption, community and free markets. Green Paper on Integrated Product Policy-Commission of The European Communities, Brussels.
Hart, S. L. (1995). A natural-resource-based view of the firm. Academy of management review, 20(4), 986-1014.
Hart, S. L., & Ahuja, G. (1996). Does it pay to be green? An empirical examination of the relationship between emission reduction and firm performance. Business Strategy and the Environment, 5(1), 30-37.
Kannan, G., Noorul, A., Sasikumar, P., & Subramaniam, A. (2008). Analysis and selection of green suppliers using interpretative structural modelling and analytic hierarchy process [Article]. International Journal of Management and Decision Making, 9(1), 163-182.
Konar, S., & Cohen, M. A. (2001). Does the market value environmental performance? Review of economics and statistics, 83(2), 281-289.
Longoni, A., & Cagliano, R. (2018). Inclusive environmental disclosure practices and firm performance: The role of green supply chain management. International Journal of Operations & Production Management.
Maignan, I., & Ferrell, O. C. (2001). Corporate citizenship as a marketing instrument‐ Concepts, evidence and research directions. European journal of marketing.
Morck, R., Shleifer, A., & Vishny, R. W. (1988). Management ownership and market valuation: An empirical analysis. Journal of financial economics, 20, 293-315.
Murray, A., Sinclair, D., Power, D., & Gray, R. (2006). Do financial markets care about social and environmental disclosure? Further evidence and exploration from the UK. Accounting, Auditing & Accountability Journal.
Porter, M. E., & Kramer, M. R. (2006). The link between competitive advantage and corporate social responsibility. Harvard Business Review, 84(12), 78-92.
Rao, P. (2002). Greening the supply chain: a new initiative in South East Asia.International Journal of Operations & Production Management.
Shrivastava, P. (1995). The role of corporations in achieving ecological sustainability. Academy of management review, 20(4), 936-960.
Springett, D. (2003). Business conceptions of sustainable development: A perspective from critical theory. Business Strategy and the Environment, 12(2), 71-86.
Walley, N., & Whitehead, B. (1994). It’s not easy being green. Reader in Business and the Environment, 36(81), 4.
Yin, R. K. (2003). Designing case studies. Qualitative research methods, 5(14), 359-386.
Yin, R. K. (2009). Case study research: Design and methods (Vol. 5). sage.
Zhu, Q., & Sarkis, J. (2004). Relationships between operational practices and performance among early adopters of green supply chain management practices in Chinese manufacturing enterprises. Journal of operations management, 22(3), 265-289.