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| Author: |
楊丹婷 Yang, Dan-Ting |
|---|---|
| Thesis Title: |
課程屬性、廣告訴求與呈現方式對 Instagram 限時動態廣告的廣告效果影響 The Impact of Course Types, Advertising Appeals and Message Types on the Effectiveness of Instagram Stories Advertising |
| Advisor: |
蔣旭政
Chiang, Hsu-Cheng |
| Committee: | 林慧斐 林芝璇 蔣旭政 |
| Approval Date: | 2021/11/04 |
| Degree: |
碩士 Master |
| Department: |
大眾傳播研究所 Graduate Institute of Mass Communication |
| Thesis Publication Year: | 2021 |
| Academic Year: | 110 |
| Language: | 中文 |
| Number of pages: | 144 |
| Research Methods: | 實驗設計法 |
| DOI URL: | http://doi.org/10.6345/NTNU202101863 |
| Thesis Type: | Academic thesis/ dissertation |
| Reference times: | Clicks: 145 Downloads: 0 |
| Share: |
| School Collection Retrieve National Library Collection Retrieve Error Report |
Public on Internet date:2025/12/31