智慧型手機整合3G與WiFi行動無線網路的應用技術，隨處可見年輕族群人手一機低頭沉浸「智慧型手機成癮 (smartphone addtions, SA)」之傾向。
本研究採調查研究法，以臺灣智慧型手機使用者為抽樣對象，經便利抽樣法透過電子郵件寄發Google網路問卷彙集樣本資料。回收問卷得427份，經剔除無效問卷後得有效問卷413份，回收率達96.7%，且量表信效度皆獲得驗證。透過敍述性統計分析以了解樣本分布狀況、以變異數分析了解不同背景變項間的差異，並為求整體分析各構面間的影響因素，藉由結構方程模型 (structural equation modeling, SEM) 建構外部變項影響使用者的沉浸經驗 (flow experience) 進而形成智慧型手機成癮 (smartphone addtions, SA) 之因素影響模式。
研究結果顯示，使用者視覺分析型認知風格與知覺玩興對知覺有用與知覺有用皆有顯著影響；而使用者的沉浸經驗透過知覺有用與知覺易用之中介效果，對智慧型手機成癮有直接顯著性影響。由此可見，視覺分析型認知風格越強烈的使用者，越易產生沉浸與成癮現象，知覺玩興越高的使用者玩興感受越強則沉浸經驗越高；研究結論就智慧型手機成癮影響模式之徑路分析等部分詳加說明，分析使用者認知回饋提供智慧型手機產品設計參考，以利修正產品與使用者間之鴻溝，並對智慧型手機及未來研究提出相關建議。

Smartphones have made today’s younger generations seem much more “addicted” to their smartphones, this is called “smartphone addiction (SA)”.
The purpose of this study, therefore, is to analyze the factors of experience of immersion and addiction caused by smartphones. Based on Technology Acceptance Model, the research consisted of six constructs: “cognitive style”, “perceived playfulness”, “perceived usefulness”, “perceived easy of use”, “flow experience”, and “smartphone addiction” as endogenous variables.
Using convenience sampling, this study collected 427 samples through emails. Moreover, 413 were validated for confirmatory factor analysis with structural equation modeling. The results show that the user graphic-oriented cognitive style and perception playfulness on perceived usefulness and perceived usefulness were all the significantly positive impact. User's flow experience through perceived usefulness and perceived ease of use were reflected to the smart phone addiction. Thus, the more inclination of graphic-oriented cognitive style the participants was, the easier to produce flow experience and effect to playing addiction. In addition, participants with higher playfulness, they would have higher level of flow experience and addiction affect. The implication of this study suggested that the notification of user cognitive feedback smartphone could provide product designers to meet users’ needs.

壹、中文部分
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叄、網站部分（中文）
Kyle（2012a）。iPhone 4S拉抬蘋果成為第三大手機大廠。科技產業資訊室。線上檢索日期：2012年5月12日。網址：http://ppt.cc/fb6N
Kyle（2012b）。三星於2012年Q1取代諾基亞成為手機龍頭。科技產業資訊室。線上檢索日期：2012年5月9日。網址：http://ppt.cc/@W!D
MIC（2010）。臺灣網友最想買：智慧型手機／平板電腦。線上檢索日期：2012年4月29日，網址：http://ppt.cc/9onX
MIC（2011）。Smartphone全球總產值2.23兆美元 成長10.4%。線上檢索日期：2012年4月29日。網址：http://ppt.cc/Z-84
中央社（2012）。臺灣手機市場 智慧型市占逾7成。聯合理財網。線上檢索日期：2012年6月13。網址：http://ppt.cc/nCyo
卡優新聞（2011）。六成擁有智慧型產品，上網玩遊戲手機成癮。線上檢索日期：2011年12月04日。網址：http://ppt.cc/sa,B
何宛芳（2011）。iPhone 4S全臺開賣。數位時代。線上檢索日期：2012年6月12日。網址：http://ppt.cc/CEbd
呂奕熹（2011）。孩子是「低頭族」，怎麼辦？親子天下雜誌，29期。線上檢索日期：2012年6月20。網址： http://ppt.cc/-zs8
沈勤譽（2011）。智慧型手機發展3階段。DIGITIMES。線上檢索日期：2012年6月23日。網址：http://ppt.cc/QyU2
林柏齊（2012）。智慧型行動電話產業 發展趨勢之大廠競合觀點。全球液晶通 Display All。線上檢索日期：2011年12月04日。網址：http://ppt.cc/3DvM
林榮泰（2003）。科技始終來自於人性？。線上檢索日期：2012年5月12日。網址：http://ppt.cc/FfZh
金車教育基金會（2011）。手機過度使用，逾9成青少年出現手機焦慮。線上檢索日期：2011年11月28日。網址：http://ppt.cc/wGp;
柯俊銘（2009a）。〈親子會客室〉手機成癮 就是愛哈啦。自由電子報。線上檢索日期：2012年6月20。網址： http://ppt.cc/rv9L
柯俊銘（2009b）。你有…手機成癮症。聯合新聞網。線上檢索日期：2012年5月14日。網址：http://ppt.cc/zY2h
陳春霖（2010）。智慧電視夯 聖誕節需求大爆發。中時電子報。線上檢索日期：2011年12月04日。網址：http://ppt.cc/6YC9
陳揚盛（2006）。手機成癮 無來電７成慌。蘋果日報。線上檢索日期：2012年2月20日。網址：http://ppt.cc/G73o
資策會Find（2012）。臺灣智慧型手機行為：社群、拍照與定位成三大關鍵。聯合新聞網。線上檢索日期：2012年3月15日。網址：http://ppt.cc/K2zI
劉瀅如（2007）。Skinner操作制約理論來探究幼稚園讀經教學。網路社會學通訊期刊，第063期。線上檢索日期：2012年4月28日。網址：http://ppt.cc/9bNS
盧希鵬（2003），知識管理：玩真的還是玩假的？線上檢索日期：2012年6月16日。網址：http://ppt.cc/GFmr
關秉寅（2003）。社會研究方法。線上檢索日期：2012年6月23日。網址：http://ppt.cc/iMae
關秉寅（2009）。社會研究方法。線上檢索日期：2012年2月20日。網址：http://ppt.cc/iMae

肆、網站部分（英文）
AGBeat (2011). 1 in 4 photos and videos now taken with a smartphone. Retrieved April 28, 2012, from: http://ppt.cc/PKTK
AppleInsider (2011). Apple iPhone user loyalty twice that of android. Retrieved April 28, 2012, from: http://ppt.cc/Uqp9
BusinessWeek (2011). Apple beats HTC as nokia customer loyalty has first decline. Retrieved April 28, 2012 from: http://ppt.cc/xVyG
EconomicTimes (2011). Smartphone addicts have now started feeling the pain. Retrieved April 28, 2012, from: http://ppt.cc/_xam
eMarketer (2012). eMarketer: U.S. smartphone penetration will reach 58.5% in 2016. Retrieved April 28, 2012, from: http://ppt.cc/kzR8
IDC (2012). Worldwide smartphone market continues to soar, carrying samsung into the top position in total mobile phone and Smartphone shipments, according to IDC. Retrieved May 13, 2012, from: http://ppt.cc/Im1V
Los Angeles Time (2011). iPhone is top smartphone among mobile workers, report tays. Retrieved April 28, 2012, from: http://ppt.cc/xf48
Reuters (2011). Apple's iPhone tops yahoo's search list, casey anthony follows. Retrieved April 28, 2012, from: http://ppt.cc/4ZSH
TechCrunch (2011). Mary Meeker: smartphones will surpass PC shipments in two years. Retrieved April 28, 2012, from: http://ppt.cc/jr8Z
TeleNav (2011). Survey finds one-third of americans more willing to give up sex than their mobile phones. Retrieved April 28, 2012, from: http://ppt.cc/MdF-