世界文化遺產在2000年後形成當代人的一種熱門旅遊選擇，每天，有數以萬計的人在文化遺產進行旅遊活動。面對這樣一股旅遊趨勢與社會現象，關心生活中學習經驗如何發生的研究者不僅有股疑問：世界文化遺產這類型的旅遊經驗究竟帶給旅人怎樣的學習經驗？因此，本研究即以世界文化遺產旅遊經驗為研究核心，採用質性研究為方法論基礎，並以深度訪談和文件資料等質性資料進行資料的蒐集、分析與討論。最後，利用文獻理論與質性資料一同對世界文化遺產的旅遊經驗進行描述、討論和分析，並進一步延伸詮釋論述旅遊學習的意義。

Internationally, heritage tourism is recognized as a major growth area. Today, the growing interest in heritage tourism has been reflected in tourism planning documents and the establishment of academic program . Despite the growing interest in heritage tourism, there is a surprising lack of understanding of how visitors define the heritage site and what the activity of visiting heritage sites means to them. While some researchers have stated that the importance of heritage sites is their potential for educating the public. But, few have explored the theoretical foundations or underlying reasons for this phenomenon and rare have described or characterized about touristic learning. Because of such an approach, this paper used qualitative research methods to holistic understand of the tourists’ experiences on world cultural heritage tourism, and attempt to thick description and interpretation the meaning of touristic learning.

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