國際禮儀與美姿美儀、形象塑造的課程近幾年在大學學程越來越受重視，尤其在科技大學的觀光系或是應用外文系，通識課程，或選修課程都會提供此兩門課。本研究旨在探討大學生學習禮儀與美姿美儀課程的學習動機與滿意度，以質性訪談為研究方法，分析訪談內容，提供研究的方向，建議，作為日後授課參考。
研究結果發現，1.學習態度積極的學生認為課程對於未來職場有幫助。2.學習過程中授課老師與學生的互動及課程安排很重要。3.良好的學習場所，設備也是學生重視的關鍵。4.學習態度消極的學生普遍只為了學分，學習過程與結果並不重視。
研究建議：1.讓學生須理解，學習此課程不僅是為了取得學分，更重要的是為了提升自身的素質和競爭力。2.提高實作課程的必要性，創新教學的多元性，增加師生互動。3.建議將美姿美儀、形象塑造課程安排於大一選修，以利大一新生提升自信心，國際禮儀課程安排在大三，對即將實習，畢業就業學生準備，課程能循序漸進。4.建議學校各科系都能提供相關課程，幫助學生踏入就業市場準備。

In recent years, studies of international etiquette, grooming, and image building have gained increasing attentions in college curriculums, particularly in tourism and applied foreign language departments of technological universities wherein both General Education and Selective courses are offered. This study aimed to explore student’s learning motivation as well as satisfaction toward such courses at a technological university through qualitative interviews. By analyzing the content of the interviews, this study hopes to provide research directions and recommendations, and to serve as a reference for future teaching.
Key findings of the research include: (1). Students with positive learning attitudes believe that the courses are helpful for their future career development. (2). The quality of interaction between instructors and students as well as the course arrangements are crucial during the learning process. (3). A good learning environment and facilities are also important factors valued by students. (4). Students with negative learning attitudes generally care only about earning credits and do not value the learning process or outcomes.
As a result, this study recommends: (1). Students should view these courses not just as means to earning credits but useful tools for improving their personal quality and competitiveness. (2). The hands-on practice aspect of the courses should be increased, teaching methods should be diversified, and instructor-student interaction should be enhanced. (3). The grooming and image building course should be arranged as a selective course for freshmen to boost their confidence, while the international etiquette course should be arranged for juniors in order to prepare for internships and future employment. Both courses should be gradually progressive. (4). All departments in the university should consider offering relevant courses to help their students prepare for job market.

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