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研究生: 林卓𠆩
Lin, Cho-Fan
論文名稱: 探討滿意和信任對於來電識別App持續使用與資訊分享意圖之影響
An Exploration on the Influence of Satisfaction and Trust on Continuous Intention and Information Sharing for Caller Identification Apps Usage
指導教授: 張晏榕
Chang, Yen-Jung
學位類別: 碩士
Master
系所名稱: 圖文傳播學系
Department of Graphic Arts and Communications
論文出版年: 2018
畢業學年度: 106
語文別: 中文
論文頁數: 115
中文關鍵詞: 來電識別軟體繼續使用意圖資訊分享
英文關鍵詞: Caller ID app, Continuance intention, Information sharing
DOI URL: http://doi.org/10.6345/THE.NTNU.DGAC.025.2018.F05
論文種類: 學術論文
相關次數: 點閱:131下載:0
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  • 隨著科技快速的進步,智慧型手機為使用者們帶來更為豐富的社交、電子商務和娛樂等應用,逐漸成為現代人不可或缺的裝置。但科技進步也促使電信犯罪和詐騙與日俱增。鑑於許多智慧型手機使用者們常受到垃圾電話、推銷電話與語音釣魚騷擾。許多手機軟體開發商看準此趨勢,紛紛於近幾年推出來電識別軟體解決上述問題。

    本研究主要目的是評估來電識別軟體的資訊品質、技術品質、美學品質、服務品質會影響信任、滿意度、繼續使用與資訊分享意圖。此研究以DeLone & McLean資訊系統成功模式為基礎,並結合近期相關文獻所修正之模式,提出來電識別軟體使用者的接受度量表。以曾使用來電識別軟體之用戶為樣本,透過網路問卷調查法收集 230 份有效樣本。並以SmartPLS 3.0軟體進行偏最小平方結構方程模型(PLS-SEM)的假說檢定驗證。經本研究實證發現:
    (1)來電識別軟體之信任與滿意度會影響繼續使用與資訊分享意圖。
    (2)資訊品質會顯著影響信任。
    (3)資訊品質、技術品質、服務品質會顯著影響滿意度。
    (4)美學品質不會顯著影響信任和滿意度。

    本研究依研究結果做成結論與建議,供相關研究者與後續研究做為參考。並希望能提供給來電識別軟體業者做為未來軟體功能設計之參考,讓用戶與軟體開發商之間能夠達成互利。

    The development of mobile application software has grown explosively in conjunction with the worldwide use of smartphones in recent years. Since new forms of cyber crime and fraud are also emerging, Caller ID apps are also becoming more popular in recent years. Despite abundant research on users’ behavior intention for mobile app usage, the influential factors in the information sharing intention of apps have never been significantly explored to date.

    In this study, theoretical foundation is built based upon the IS success model, and empirical data obtained from 230 users who had experience with Caller ID app were discussed by using PLS-SEM as an analytical tool. The results indicated that information quality, technical quality and service quality are the main factors that affect users’ trust and satisfaction.

    The findings of this study provide several vital implications for researchers to further examine phone-call-related applications, especially Caller ID app.

    摘要 1 Abstract 2 致謝 3 目錄 4 圖目錄 5 表目錄 6 第一章 緒論 9 第一節、研究背景及動機 9 第二節、研究目的與問題 13 第三節、名詞釋義 15 第四節、研究流程 16 第二章 文獻探討 17 第一節、垃圾訊息與來電識別軟體 17 第二節、資訊系統成功模式 32 第三節、資訊系統與美學之理論 37 第四節、資訊系統使用者信任之理論 40 第五節、資訊系統分享資訊意圖之理論 43 第三章 研究方法 51 第一節、研究架構 51 第二節、研究變數的操作性定義與研究假設 52 第三節、研究工具 58 第四節、研究實施 66 第五節、資料分析 67 第四章 研究結果與討論 71 第一節、敘述性統計分析 71 第二節、測量模型估計 75 第三節、PLS結構方程的分析與結果 81 第五章 結論與建議 89 第一節、研究結論 89 第二節、研究貢獻 94 第三節、研究限制 96 第四節、未來研究建議 97 參考文獻 99 中文部分 99 英文部分 102 附錄一 問卷設計 111

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