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研究生: 熊美佳
論文名稱: Motivational Factors Affecting Employees’ Performances in the Drink Industry – The Case of Cerveceria Hondurena
Motivational Factors Affecting Employees’ Performances in the Drink Industry – The Case of Cerveceria Hondurena
指導教授: 賴志樫
Lai, Chin-Chien
學位類別: 碩士
Master
系所名稱: 國際人力資源發展研究所
Graduate Institute of International Human Resource Developmemt
論文出版年: 2007
畢業學年度: 95
語文別: 英文
論文頁數: 101
英文關鍵詞: motivational factors, employee motivation, performance
論文種類: 學術論文
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  • This study investigated the effects of the motivational factors over the employees’ performance in the workplace, and surveyed the relationship that might exist with the demographics items, and how these items affect the factors of motivation in the workforce, or not. Remember that the impact of motivation on work performance has been of interest to researchers and managers for many years, developing several theories about this topic, as the researcher exposed and explained in the literature review of this study. With this study we achieved a better understanding of the different factors of motivation, and might build a better workplace in this way, where the employees’ will feel motivated, committed, satisfying, and want to achieve a better performance. Getting more knowledge about how the employees perceive the different factors of motivation.
    Therefore, a quantitative research method was used to survey employees’ motivation at Cervecería Hondureña in this study, conducted through a questionnaire survey that evaluated five different factors of motivation based on Maslow’s hierarchy of need, Herzberg’s theory, and other two theories. The targeted population was the employees working in the organization in the three different areas/ positions: the executives & management, staff members, and other employees. Of the total population four hundred and thirty-seven questionnaires were sent out and with a 99.08% responses returned. The data collections were interpreted by using descriptive statistics as percentage, and also made use of the one-way ANOVA to test the six hypotheses.
    The study revealed through the six hypotheses testes and top ten factors, that there are strong relationships between motivational factors and demographic items, where we can see how the opinion or perception of the employees about motivation will be changed and regarded with the different demographics items, as gender, age, marital status, educational level, working area, and seniority in the company. The results launched a strong statistical significance in the relationship of these two topics. As well, other important results confirmed many statements of literature review, for example, which revealed that money is not enough to motivate employees in the workplace. According to the top ten factors, the factor that got the first position was the benefit factor followed by the organizational culture, next the HRD actualization, and lastly the monetary factor. And the result of this research supported the statement that the best system to motivate employees would be blended the monetary and non-monetary factors. This study makes important contributions to know more about how to motivate the employees in the workplace, as well as to get better results of these strives for the company, managers, and HRD department.
    According to the general suggestions companies as a whole most try to make use of any system or plan to motivate their employees so as to know and survey deeply the dynamic and difference that exist among the employees of the company. They can gather their differences according to the demographics items because the employees needs will vary accordingly with these items, maybe everyone has the same basic needs, but the circumstance or situation are different to every human being and this will affect the perception of motivation of the employees. Another important suggestion was that the monetary factor alone was not enough to motivate employees, so the HRD department and managers most take into consideration this issue when they are trying to improve their employees’ motivation, satisfaction, and performance. Finally, companies around the world should keep in mind that the importance of motivating their employees because all the talent is meaningless unless the organization motivate their workforce to produce better results in the workplace.

    TABLE OF CONTENTS Abstract ………………………………………………………………………………. I Table of contents …………………………………………………………………….. III List of tables ………………………………………………………………………… V List of figures ………………………………………………………………………... VII CHAPTER I. INTRODUCTION………………………………………………….... 1 Background of the study……………………………………….…………….. 1 Statement of the problem………………………………….…….……………. 3 Purpose of the study ……………………………………………….………… 3 Research questions.……………………………………………….………….. 4 Research hypotheses…………………………………………………………. 4 Significance of the study……………………………………………..……..... 6 Delimitations and Limitations of the study…………………….…………..… 6 Definitions of terms…………………………………………………...……... 8 CHAPTER II. LITERATURE REVIEW………………………………………….. 11 Overview of Honduras………………………………………………………... 11 Theories of motivation…………………………………………….………….. 13 Motivation in the work place ……………………………………….................. 21 Linking motivation to performance……………………………………...…… 28 Summary, comparison among the motivational theories……………………... 30 CHAPTER III. RESEARCH METHODOLOGY……………………………..….. 33 Framework of the study…………………………………………………..…... 33 Methods and processes of the study ………………………………………….. 34 Method……………………………………………………………………. 34 Target population…..……………..………………………………………. 34 Sampling size ……………..…..………………………………………….. 34 Instrumentation…..……………………………………………………….. 35 Validity……………………………………………………………………. 37 Reliability…………………………………………………………………. 38 Research procedure……………………………………………………….. 39 Data Analysis……………………………………………………………... 42 CHAPTER IV. RESULTS AND DISCUSSION ……………………………..…… 43 Demographics items results ………………………………………………….. 43 The importance of the five motivational factors ……………………………... 45 Monetary factor …………………………………………………............... 46 Organizational culture ……………………………………………………. 47 Benefits …………………………………………………………………... 48 Recognitions ……………………………………………………………… 49 HRD actualization ………………………………………………………... 50 The ten factors of major ranking on whole questionnaire ………………... 51 The relationship between demographics items and motivational factors ……. 54 Summary and discussion of the hypothesis results …………………………... 77 Main findings…………………………………………………………………. 79 CHAPTER V CONCLUSIONS AND SUGGESTIONS ………………………….. 83 Conclusions…………………………………………………………………… 83 Suggestions …………………………………………………………………... 84 BIBLIOGRAPHY…………………………………………………………………… 89 APPENDIX A: Consent letter ………………………………….……………..…….. 95 APPENDIX B: Employees motivation survey English …...………………………… 96 APPENDIX C: Employees motivation survey Spanish ……………………………... 98 APPENDIX D: Comparable Table between the Survey Questions and Framework of the Study ………………………………………………………… 100 APPENDIX E: Validity and reliability questionnaire table ………………………… 101 LIST OF TABLES Table 2.1 The monthly index of economic activity, January – March 2005…………. 12 Table 2.2 Comparison factors among motivational theories....………………………. 31 Table 2.3 Cooperation between framework of the study and motivational theories.… 32 Table 3.1 Employees number at Cervecería Hondureña.……………………………... 35 Table 3.2 Reliability data……………………………………………………………... 39 Table 3.3 Coding system used in SPSS…...….………………………………………. 40 Table 4.1 Demographics items percentages of responses.……………………………. 44 Table 4.2 Mean and standard deviation of the demographics items..………………… 45 Table 4.3 Monetary category percentages of responses………………………………. 47 Table 4.4 Organizational culture category percentages of responses………………… 48 Table 4.5 Benefits category percentages of responses………………………………... 49 Table 4.6 Recognitions category percentages of responses…………………………... 50 Table 4.7 HRD actualization category percentages of responses…………………….. 51 Table 4.8 Top ten motivational factors……………………………………………….. 52 Table 4.9 Descriptive statistic by gender……………………………………………... 55 Table 4.10 Monetary factors ANOVA results by gender…………………………….. 55 Table 4.11 Organizational culture ANOVA results by gender……………………….. 56 Table 4.12 Benefits ANOVA results by gender……………………………………… 56 Table 4.13 Recognition ANOVA results by gender………………………………….. 57 Table 4.14 HRD actualization ANOVA results by gender…………………………… 57 Table 4.15 ANOVA results of five motivational factors by gender………………….. 58 Table 4.16 Descriptive statistic by working area………..……………………………. 59 Table 4.17 Monetary factors ANOVA results by working area……………………… 59 Table 4.18 Organizational culture ANOVA results by working area………………… 60 Table 4.19 Benefits ANOVA results by working area……………………………….. 60 Table 4.20 Recognition ANOVA results by working area…………………………… 61 Table 4.21 HRD actualization by working area………………………………………. 62 Table 4.22 ANOVA results of five motivational factors by working area…………… 62 Table 4.23 Descriptive statistic by marital status…………………………………….. 63 Table 4.24 Monetary factor ANOVA results by marital status………………………. 63 Table 4.25 Organizational culture ANOVA results by marital status………………... 64 Table 4.26 Benefits ANOVA results by marital status……………………………….. 65 Table 4.27 Recognition ANOVA results by marital status…………………………… 65 Table 4.28 HRD actualization ANOVA results by marital status……………………. 66 Table 4.29 ANOVA results of five motivational factors by marital status…………… 66 Table 4.30 Descriptive statistic by age range…………………………………………. 67 Table 4.31 Monetary factor ANOVA results by age range………………………...… 67 Table 4.32 Organizational culture ANOVA results by age range……………………. 68 Table 4.33 Benefits ANOVA results by age range…………………………………… 68 Table 4.34 Recognition ANOVA results by age range……………………………….. 69 Table 4.35 HRD actualization ANOVA results by age range………………………... 69 Table 4.36 ANOVA results of five motivational factors by age range……………….. 70 Table 4.37 Descriptive statistic by educational level…………………………………. 71 Table 4.38 Monetary factor ANOVA results by educational level…………………… 71 Table 4.39 Organizational culture ANOVA results by educational level…………….. 72 Table 4.40 Benefits ANOVA results by educational level…………………………… 72 Table 4.41 Recognition ANOVA results by educational level……………………….. 73 Table 4.42 HRD actualization ANOVA results by educational level………………… 73 Table 4.43 ANOVA results of five motivational factors by educational level……….. 74 Table 4.44 Descriptive statistic by length time in the company……………………… 74 Table 4.45 Monetary factor ANOVA results by length time in the company………... 75 Table 4.46 Organizational culture ANOVA results by length time in the company…. 75 Table 4.47 Benefits ANOVA results by length time in the company………………… 76 Table 4.48 Recognition ANOVA results by length time in the company……………. 76 Table 4.49 HRD actualization ANOVA results by length time in the company……... 77 Table 4.50 ANOVA results of five motivational factors by length time in the 77 company…………………………………………………………………… Table 4.51 Hypotheses: statistical significant Vs. no statistical significant………….. 78 LIST OF FIGURES Figure 2.1 Expectancy theory………………………………………………………… 20 Figure 2.2 Element of total compensation……………………………………………. 25 Figure 3.1 The framework of the study……………………………………………….. 33 Figure 3.2 The researches process……………………………………………………. 41 Figure 4.1 Top ten motivational factors ……………………………………………… 52

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