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研究生: 陳采榆
Chen, Tsai Yu
論文名稱: 專享制度與信任對於數位轉型商業模式再造之影響─以關係學習為中介變項
The Influences of Appropriability Regime and Trust on Digital Transformation Business Model Renewal: The Mediating Role of Relationship Learning
指導教授: 張敬珣
Chang, Ching-Hsun
口試委員: 陳意文
Chen, Yi-Wen
張雍昇
Chang, Yong-Sheng
張敬珣
Chang, Ching-Hsun
口試日期: 2022/06/17
學位類別: 碩士
Master
系所名稱: 科技應用與人力資源發展學系
Department of Technology Application and Human Resource Development
論文出版年: 2022
畢業學年度: 110
語文別: 中文
論文頁數: 128
中文關鍵詞: 數位轉型數位轉型商業模式再造專享制度信任關係學習
英文關鍵詞: Digital transformation, Digital transformation business model renewal, Appropriability regime, Trust, Relationship learning
研究方法: 調查研究
DOI URL: http://doi.org/10.6345/NTNU202200940
論文種類: 學術論文
相關次數: 點閱:72下載:0
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  • 數位轉型成為了重要的策略與優先工作。由於數位科技的進步造成了市場不斷快速變動,許多企業投入於數位轉型業務來適應此狀況。本研究將探討在數位轉型下企業應如何處理其知識與資訊,如何與其他企業建立關係、相互交流來產生好的數位轉型結果。我們將探討專享制度、信任、關係學習以及數位轉型商業模式再造之關聯性。
    本研究以問卷發放調查台灣施行數位轉型的各大企業的中、高階主管,或是運行相關業務之負責人,共計收回有效樣本316份,並運用SPSS 23與 JASP軟體進行分析。本研究結果顯示: (1)專享制度與信任對於關係學習具有正向影響。(2)專享制度、信任與關係學習對於數位轉型商業模式再造具有正向影響。(3)關係學習在專享制度與數位轉型商業模式再造之間具有部分中介效果,而在信任與數位轉型商業模式再造之間具有完全中介效果。綜合以上結果,若企業想成功推行數位轉型商業模式再造,企業應建立專享制度、信任,並注重於與企業夥伴的關係學習,以達到數位轉型的順利推行,創造商業模式的再造。

    Digital transformation has become an important strategy and priority. The advances in digital technology have led to rapid changes in the market; therefore, many companies have invested in digital transformation to adapt to this situation. This study aims to understand how companies manage their knowledge and information, and how to build relationships and exchange information with other companies to generate good digital transformation outcomes. We tried to explore the effect of appropriability regime, trust, and relationship learning on digital transformation business model renewal.
    A total of 316 valid samples were collected from executives of enterprises that implement digital transformation business and analyzed by SPSS 23 and JASP software. The results of this study showed that: (1) Appropriability regime and trust had a positive effect on relationship learning. (2) Appropriability regime and trust had a positive effect on digital transformation business model renewal. (3) Relationship learning played a partial mediating role between appropriability regime and digital transformation business model renewal. On the other hand, relationship learning played a full mediating role between trust and digital transformation business model renewal. In summary, if companies want to successfully implement digital transformation business model renewal, they should establish an appropriability regime, trust, and focus on relationship learning activities with business partners to achieve smooth implementation of digital transformation and create a new business model.

    中文摘要 i ABSTRACT iii 目錄 v 表次 vii 圖次 ix 第一章 緒論 1 第一節 研究背景與動機 1 第二節 研究目的與問題 5 第三節 名詞解釋 7 第二章 文獻探討 9 第一節 專享制度 9 第二節 信任 13 第三節 關係學習 18 第四節 數位轉型商業模式再造 24 第五節 各變項間之相關性 29 第三章 研究方法 41 第一節 研究架構 41 第二節 研究假設 42 第三節 研究對象 43 第四節 研究方法 44 第五節 研究工具 45 第六節 資料處理與分析 52 第七節 研究程序 55 第四章 研究結果 57 第一節 描述性統計分析 57 第二節 項目分析 62 第三節 結構方程模型 70 第四節 差異分析 84 第五章 結論與建議 87 第一節 研究結果討論 87 第二節 研究管理意涵 93 第三節 研究貢獻 97 第四節 研究限制與未來建議 100 參考文獻 103 一、中文部分 103 二、外文部分 105 附錄 123 附錄一 研究問卷 125

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