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    1
    A Study on Product Placement Used in Broadcasting Environment of Digital TV: Display Drama Correlative Merchandise on “M” system

    This full text is not authorized to be published.

    2
    Taiwan domestic and foreign film audience into acceptance of goods - A Case Study of Ming Chuan University School of Communication

    3
    Study on Product Placement Effect of Chinese Mainland TV Series —— Take the Small Theater as an Example

    This full text is not authorized to be published.

    • / Graduate Institute of Management /108/ Master
    • Author: Gu,Yu-Xuan   Advisor: None
    • With the development of society and economy, the forms of product placement are constantly changi...
    • Clicks: 200  Downloads: 0 

    4
    The Influence on the Judgment of the News Channel with Product Placement in News Context--Take the College Students in Central Taiwan for Example
    • / Graduate Institute of Mass Communication /97/ Master
    • Author: Yang Chung-hui   Advisor:
    • Because of the feature of profession and audience -oriented attribution of news, the product plac...
    • Clicks: 425  Downloads: 10 

    5
    An Analysison of TV Product Placement on Elementary School Students— A Media Literacy Study toward the Middle and High Grade Students in Taipei City and County

    6
    Influence of Narrative Structure, Argument Placement and Personal Pronouns On Social Media’s Communication Effects

    7
    The effect of blog using behavior, fitness involvement and product placement on the Fitness Blogger’s credibility and purchase intention.

    8
    The Effect of Brand Familiarity, Self-disclosure, and Subscribe numbers on Consumer Behavior on Youtube
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