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    1

    The Research of Market Expansion and Brand Positioning Strategy on Dietary Supplement: A Case Study of Mucho’s Caterpillar Fungus Product

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    2

    The Change of Consumer Attitude under The Impact of the Context Effect by Dual Positive Primes : An Extension Dimensional Range Overlap Model

    3

    The Effect of Argument Quality on Judgmental Correction

    4

    An AHP Approach to Explore Business Key Successful Factor —The Case Study of Electrical Industry

    5

    Outsourcing Decision of a Taiwan-based ODM-A Case Study of E Company

    6

    How May the Same Range Overlap Lead to Differential Assimilation Effect:The Extension of Dimensional Range Overlap Model
    • / Graduate Institute of Management /102/ Master
    • Author: 高佳薇 Advisor:
    • This research is inspired by DROM (Chien, 2002). The goal is to study and extend the variables su...
    • Clicks: 319Downloads: 15

    7

    An Extension Study of Dimensional Range Overlap Model:How Positive and Negative Primes Influence the Evaluation of Consumers' Attitude judgment.

    8

    Correction for Mood Bias in Product Judgment: Hedonic vs. Utilitarian based Product Attitude

    9

    Marketing Strategy Of Original Innovation Technology Commercialization - Use J Company's Resonant Wireless Charging As A Case Study

    10

    The Private-Brand Strategy Development of the Retailing Chains - A Case Study of HOLA’s Cookware