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    1

    A Research on Transmedia viewing behavior- An Integration of Technology Acceptance Model (TAM) & Information System Success Model (ISSM)

    2

    Study of Global marketing strategy for Mobile Games Industry in Taiwan: A Case Study of Supercell Oy

    3

    A Research on Analysis of Use Behavior of the Intelligent Meeting room based on the Technology Acceptance Model

    4

    台北市市定古蹟賣店經營策略案例探討—古蹟建築空間再利用

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    • / Department of Fine Arts /97/ Master
    • Author: 葉益青 Advisor:
    • The concept of rejuvenation and re-use for historical monuments after repair has already become t...
    • Clicks: 1403Downloads: 0

    5

    A correlational research between the spectator of Chinese professional baseball league about Taoyuan International baseball Stadium’ service quality, team identification and purchase intention -An example of Lamigo Monkey

    6

    Research on Design Strategy of Visual Content Programming for the Film and Television Awards Ceremony : Cases Study of the Taiwan's 51st to 53rd Golden Bell Awards

    7

    Research on the Business Opportunities and Marketing Strategies for Decoration Paper Tapes in the Cultural and Creative Market: A Comparative Case Study of the Japanese and Taiwanese Brand

    8

    A Study on the Influence of Country Image and Brand Image on Female Consumer’s Purchase Intention – A Korean Cosmetics Case

    9

    Inegrating Museum and Tourism - A case study of the National Palace Museum
    • / Department of Fine Arts /98/ Master
    • Author: 李月娥 Advisor:
    • The inspiration for this study came from a desire to compare the ability of world-renowned museum...
    • Clicks: 363Downloads: 60

    10

    The Influence of Sticker Spokes-Character on Brand Equity and Purchase Intention-A Study of LINE App
    • / Department of Fine Arts /103/ Master
    • Author: Shih, Te-Hung Advisor: Dong, Tse-Ping
    • With the popularity of portable devices, the adoption of global mobile APPs has been highly boomi...
    • Clicks: 305Downloads: 22