For the past decades, domestic professional basketball has been predominant by the semi-professio...

This study aims to explore the Top Volleyball League (TVL) operating factors in Taiwan and constr...

Ming-Tai Hung, the chief executive officer of Tera announced to establish the first basketball pr...

n the development of medical technology and the growth of the economy, the average age in Taiwane...

This study aimed to the relationships among spectator’s brand resonance, satisfaction and behavio...

The purpose of this research is to analyze the impact of professional sports tickets on the spect...

The purpose of this study was constructing and testing the brand love and followership scales of ...

The purpose of this study was to understand the brand associations of “President” & “Brothers” Pr...

This study targeted at sport agents in China and aimed to identify their working tasks and the co...

Enterprise in pursuit of profit enormously change, should have a good performance evaluation syst...