The use of product placement in the film has become one of the marketing brand manufacturers usin...

Because of the feature of profession and audience -oriented attribution of news, the product plac...

The concept of public policy marketing stems from the development of the concept of marketing. Wh...

The present study is to explore the difference of media literacy based on contains background var...

Placement marketing has been popular in broadcasting, internet and press media for a long time. T...

How enterprises should transform under the rapidly changing environment from TV-infomercial marke...

　　在不同時期針對政府置入以及新聞置入形式的規範，不論政府或民間團體皆曾嘗試推動修法或規範，但始終因許多因素而無法正確的落實，但是《預算法》的修正從引起注意乃至修法完成僅短短一個月的時間，但實際...

"Art-Business Cooperation" is a cooperation mode in which performing arts groups work with enterp...

The Internet is an important source of information for the modern people. When the credibility of...