The inspiration for this study came from a desire to compare the ability of world-renowned museum...

At the year of 2008, Taiwan open the gate for Chinese tourists. Afterwards, the amount of PRC tra...

Responding to the trend of Internet in recent year, some of domestic or overseas museums build th...

A trip to Xi'an and Dunhuang made me feel like crossing ancient and modern times, and inspired me...

Other than the purpose of recourse accumulation, knowledge building and transmission, and culture...

Under the global trend of government reforms and the new public management movements, most govern...

Museums are generally nonprofit organizations. This makes the profitable shops operating by the m...

博物館為了求生存，必須創新經營，破除博物館只等在那裡等人來看的迷思，需透過採行「行銷策略」來有效達成生存經營的目標。國立故宮博物院收藏有全世界最多的中華藝術寶藏，年代涵蓋整個五千年的中國歷史。同...

With the researcher's experiences in IP (Intellectual Property) licensing management, brand creat...